In Search of a Deal

IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. As the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all ! I shoppers agreed they I won't buy anything I without finding a great I deal. ONCE A WEEK OR MORE ONCE EVERY TWO MONTHS AT LEASVEAR ONCE A MONTH | 15% 24% 23% 22% 9% 7% Familiarity of online deal ONLINE SPENDING IN THE LAST 3 MONTHS & coupon sites VERY FAMILIAR UNFAMILIAR 22% I 35% of all shoppers use | I paper coupons on al I weekly basis, compared | I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $150-300 $0-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online to purchase coupons gifts this year. PLANNING TO PLANNING TO PLANNIG TO SPEND MORE SPEND THE SAME SPEND LESS How shoppers find online deals, Shoppers who Would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE coupons, & rebates THIS YEAR 57% YES NO 11% SEARCH ENGINES 49% 45% COUPON/DEAL SITES FIND THE DEDI DEALS STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% FORUMS 7% 31% TRADITIONAL 23% 18% 6% NOTS SHOPPING ONLINE FAMILY REFERRALS ADS MAYBE 28% SAVE MONEY ON GAS HOTTEST | 89% of consumers say | they are interested or I possibly interested | using online coupons | for online or in-store ! I purchases. ITEMS FOR ONLINE COUPONS IN 2010 in BOOKS, MUSIC, FLOWERS, CARDS, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% AUTOMOTIVE BABY, KIDS, & TOOLS COSMETICS & PET SUPPLIES HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS НОМE S FRAGRANCES GARDEN TRAVEL & TOYS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR %24 $500-1000 NOID HOLIDAY % CROWDS $50-150 %