The Rise of the Post PC Device

THE RISE OF THE POST-PC DEVICE A Definition of a Post-PC Device: Post-PC devices devices are (a) small, pocketable gadgets that (b) run compact operating systems designed for mobility. Applications that run on these devices are (c) easily installed by customers and (d) execute under a trusted applications runtime. Unlike traditional PCs, post-PC devices are (e) not general-purpose computers that run general-purpose operating systems.* THE DEVICE THAT STARTED IT ALL: The iPad THE IPAD HAS SEEN UNIMAGINABLE GROWTH. WHEN IT WAS FIRST ANNOUNCED, IT WAS SEEN AS A LARGE IPOD TOUCH BY CRITICS, SINCE THEN IT HAS STARTED A REVOLUTION IN THE TABLET COMPUTING CATEGORY. ESTIMATED SALES IN 2010: 3.3 MILLION ACTUAL SALES IN 2010: 14.8 MILLION ESTIMATED IN 2011: 30 MILLION 250 MILLION EXPLODING GROWTH: 200 ANALYSTS ARE PREDICTING THAT 150 TABLET SALES WILL ECLIPSE 250 100 MILLIONS UNITS BY 2014. A CATEGORY THAT DIDN'T EVEN 50 EXIST 2 YEARS AGO. 2010 2011 2012 2013 2014 How Much TIme Do You Spend On Your Tablet Every Day? The Answer: 22% 29% 8% 2 + Hours 4% 1-2 Hours 30 - 60 minutes 15-30 minutes 37% Less then 15 minutes •Analysts predict the tablet business to be a $35 billion dollar market by 2012. •43% of people spend more time on their tablet than their laptop or desktop. •28% of people said that their tablet was their primary computer. •China has the greatest demand for tablet with four times that of the U.S. •In four short months, the iPad single handedly destroyed the Netbook market, dropping 40% from the time of the announcement to release. 1 in 3 spend more time with their tablet than they do watching their TV. •82% of people use their tablet exclusively at their home. the social V SOURCES: http://www.tablets.com/tablets/investors-lower-expected-ipad-2-sale-figures-due-to-recent-shipment-figures/I http:// www.asymco.com/2011/01/19/unforeseeable-growth-analyst-failure-or-ipad-as-indicator-of-disruptive-change/ I http:// www.online.wsj.com/article/BT-C0-20101115-712449.html I http://googlemobileads.blogspot.com/2011/04/tablets-are- changing-way-consumers.html I http://www.bgr.com/2011/02/23/apple-ipad-2-sales-to-hit-30-million-units-rbc-forecasts/ I http://blogs.forrester.com/andrew_jaquith/10-08-02-post_pc_devices_what_your_definition_ I www.apple.com/ipad I http://www.mediabistro.com/ebooknewser/jpmorgan-expects-tablet-sales-to-soar_b6778 I http://www.reuters.com/ article/2011/05/18/idUS163641+18-May-2011+BW20110518 I http://www.marketwatch.com/story/tablet-growth-expected- to-explode-beyond-ipad-2010-11-15 I http://www.onlinemarketing-trends.com/2011/05/global-tablet-demand- infographic.html I http://www.focus.com/images/view/35551/ I http://www.tabletmonsters.com/news/google-admobs- tablet-survey-explored TheSocialVista.com QUICK FACTS THE RISE OF THE POST-PC DEVICE A Definition of a Post-PC Device: Post-PC devices devices are (a) small, pocketable gadgets that (b) run compact operating systems designed for mobility. Applications that run on these devices are (c) easily installed by customers and (d) execute under a trusted applications runtime. Unlike traditional PCs, post-PC devices are (e) not general-purpose computers that run general-purpose operating systems.* THE DEVICE THAT STARTED IT ALL: The iPad THE IPAD HAS SEEN UNIMAGINABLE GROWTH. WHEN IT WAS FIRST ANNOUNCED, IT WAS SEEN AS A LARGE IPOD TOUCH BY CRITICS, SINCE THEN IT HAS STARTED A REVOLUTION IN THE TABLET COMPUTING CATEGORY. ESTIMATED SALES IN 2010: 3.3 MILLION ACTUAL SALES IN 2010: 14.8 MILLION ESTIMATED IN 2011: 30 MILLION 250 MILLION EXPLODING GROWTH: 200 ANALYSTS ARE PREDICTING THAT 150 TABLET SALES WILL ECLIPSE 250 100 MILLIONS UNITS BY 2014. A CATEGORY THAT DIDN'T EVEN 50 EXIST 2 YEARS AGO. 2010 2011 2012 2013 2014 How Much TIme Do You Spend On Your Tablet Every Day? The Answer: 22% 29% 8% 2 + Hours 4% 1-2 Hours 30 - 60 minutes 15-30 minutes 37% Less then 15 minutes •Analysts predict the tablet business to be a $35 billion dollar market by 2012. •43% of people spend more time on their tablet than their laptop or desktop. •28% of people said that their tablet was their primary computer. •China has the greatest demand for tablet with four times that of the U.S. •In four short months, the iPad single handedly destroyed the Netbook market, dropping 40% from the time of the announcement to release. 1 in 3 spend more time with their tablet than they do watching their TV. •82% of people use their tablet exclusively at their home. the social V SOURCES: http://www.tablets.com/tablets/investors-lower-expected-ipad-2-sale-figures-due-to-recent-shipment-figures/I http:// www.asymco.com/2011/01/19/unforeseeable-growth-analyst-failure-or-ipad-as-indicator-of-disruptive-change/ I http:// www.online.wsj.com/article/BT-C0-20101115-712449.html I http://googlemobileads.blogspot.com/2011/04/tablets-are- changing-way-consumers.html I http://www.bgr.com/2011/02/23/apple-ipad-2-sales-to-hit-30-million-units-rbc-forecasts/ I http://blogs.forrester.com/andrew_jaquith/10-08-02-post_pc_devices_what_your_definition_ I www.apple.com/ipad I http://www.mediabistro.com/ebooknewser/jpmorgan-expects-tablet-sales-to-soar_b6778 I http://www.reuters.com/ article/2011/05/18/idUS163641+18-May-2011+BW20110518 I http://www.marketwatch.com/story/tablet-growth-expected- to-explode-beyond-ipad-2010-11-15 I http://www.onlinemarketing-trends.com/2011/05/global-tablet-demand- infographic.html I http://www.focus.com/images/view/35551/ I http://www.tabletmonsters.com/news/google-admobs- tablet-survey-explored TheSocialVista.com QUICK FACTS THE RISE OF THE POST-PC DEVICE A Definition of a Post-PC Device: Post-PC devices devices are (a) small, pocketable gadgets that (b) run compact operating systems designed for mobility. Applications that run on these devices are (c) easily installed by customers and (d) execute under a trusted applications runtime. Unlike traditional PCs, post-PC devices are (e) not general-purpose computers that run general-purpose operating systems.* THE DEVICE THAT STARTED IT ALL: The iPad THE IPAD HAS SEEN UNIMAGINABLE GROWTH. WHEN IT WAS FIRST ANNOUNCED, IT WAS SEEN AS A LARGE IPOD TOUCH BY CRITICS, SINCE THEN IT HAS STARTED A REVOLUTION IN THE TABLET COMPUTING CATEGORY. ESTIMATED SALES IN 2010: 3.3 MILLION ACTUAL SALES IN 2010: 14.8 MILLION ESTIMATED IN 2011: 30 MILLION 250 MILLION EXPLODING GROWTH: 200 ANALYSTS ARE PREDICTING THAT 150 TABLET SALES WILL ECLIPSE 250 100 MILLIONS UNITS BY 2014. A CATEGORY THAT DIDN'T EVEN 50 EXIST 2 YEARS AGO. 2010 2011 2012 2013 2014 How Much TIme Do You Spend On Your Tablet Every Day? The Answer: 22% 29% 8% 2 + Hours 4% 1-2 Hours 30 - 60 minutes 15-30 minutes 37% Less then 15 minutes •Analysts predict the tablet business to be a $35 billion dollar market by 2012. •43% of people spend more time on their tablet than their laptop or desktop. •28% of people said that their tablet was their primary computer. •China has the greatest demand for tablet with four times that of the U.S. •In four short months, the iPad single handedly destroyed the Netbook market, dropping 40% from the time of the announcement to release. 1 in 3 spend more time with their tablet than they do watching their TV. •82% of people use their tablet exclusively at their home. the social V SOURCES: http://www.tablets.com/tablets/investors-lower-expected-ipad-2-sale-figures-due-to-recent-shipment-figures/I http:// www.asymco.com/2011/01/19/unforeseeable-growth-analyst-failure-or-ipad-as-indicator-of-disruptive-change/ I http:// www.online.wsj.com/article/BT-C0-20101115-712449.html I http://googlemobileads.blogspot.com/2011/04/tablets-are- changing-way-consumers.html I http://www.bgr.com/2011/02/23/apple-ipad-2-sales-to-hit-30-million-units-rbc-forecasts/ I http://blogs.forrester.com/andrew_jaquith/10-08-02-post_pc_devices_what_your_definition_ I www.apple.com/ipad I http://www.mediabistro.com/ebooknewser/jpmorgan-expects-tablet-sales-to-soar_b6778 I http://www.reuters.com/ article/2011/05/18/idUS163641+18-May-2011+BW20110518 I http://www.marketwatch.com/story/tablet-growth-expected- to-explode-beyond-ipad-2010-11-15 I http://www.onlinemarketing-trends.com/2011/05/global-tablet-demand- infographic.html I http://www.focus.com/images/view/35551/ I http://www.tabletmonsters.com/news/google-admobs- tablet-survey-explored TheSocialVista.com QUICK FACTS THE RISE OF THE POST-PC DEVICE A Definition of a Post-PC Device: Post-PC devices devices are (a) small, pocketable gadgets that (b) run compact operating systems designed for mobility. Applications that run on these devices are (c) easily installed by customers and (d) execute under a trusted applications runtime. Unlike traditional PCs, post-PC devices are (e) not general-purpose computers that run general-purpose operating systems.* THE DEVICE THAT STARTED IT ALL: The iPad THE IPAD HAS SEEN UNIMAGINABLE GROWTH. WHEN IT WAS FIRST ANNOUNCED, IT WAS SEEN AS A LARGE IPOD TOUCH BY CRITICS, SINCE THEN IT HAS STARTED A REVOLUTION IN THE TABLET COMPUTING CATEGORY. ESTIMATED SALES IN 2010: 3.3 MILLION ACTUAL SALES IN 2010: 14.8 MILLION ESTIMATED IN 2011: 30 MILLION 250 MILLION EXPLODING GROWTH: 200 ANALYSTS ARE PREDICTING THAT 150 TABLET SALES WILL ECLIPSE 250 100 MILLIONS UNITS BY 2014. A CATEGORY THAT DIDN'T EVEN 50 EXIST 2 YEARS AGO. 2010 2011 2012 2013 2014 How Much TIme Do You Spend On Your Tablet Every Day? The Answer: 22% 29% 8% 2 + Hours 4% 1-2 Hours 30 - 60 minutes 15-30 minutes 37% Less then 15 minutes •Analysts predict the tablet business to be a $35 billion dollar market by 2012. •43% of people spend more time on their tablet than their laptop or desktop. •28% of people said that their tablet was their primary computer. •China has the greatest demand for tablet with four times that of the U.S. •In four short months, the iPad single handedly destroyed the Netbook market, dropping 40% from the time of the announcement to release. 1 in 3 spend more time with their tablet than they do watching their TV. •82% of people use their tablet exclusively at their home. the social V SOURCES: http://www.tablets.com/tablets/investors-lower-expected-ipad-2-sale-figures-due-to-recent-shipment-figures/I http:// www.asymco.com/2011/01/19/unforeseeable-growth-analyst-failure-or-ipad-as-indicator-of-disruptive-change/ I http:// www.online.wsj.com/article/BT-C0-20101115-712449.html I http://googlemobileads.blogspot.com/2011/04/tablets-are- changing-way-consumers.html I http://www.bgr.com/2011/02/23/apple-ipad-2-sales-to-hit-30-million-units-rbc-forecasts/ I http://blogs.forrester.com/andrew_jaquith/10-08-02-post_pc_devices_what_your_definition_ I www.apple.com/ipad I http://www.mediabistro.com/ebooknewser/jpmorgan-expects-tablet-sales-to-soar_b6778 I http://www.reuters.com/ article/2011/05/18/idUS163641+18-May-2011+BW20110518 I http://www.marketwatch.com/story/tablet-growth-expected- to-explode-beyond-ipad-2010-11-15 I http://www.onlinemarketing-trends.com/2011/05/global-tablet-demand- infographic.html I http://www.focus.com/images/view/35551/ I http://www.tabletmonsters.com/news/google-admobs- tablet-survey-explored TheSocialVista.com QUICK FACTS THE RISE OF THE POST-PC DEVICE A Definition of a Post-PC Device: Post-PC devices devices are (a) small, pocketable gadgets that (b) run compact operating systems designed for mobility. Applications that run on these devices are (c) easily installed by customers and (d) execute under a trusted applications runtime. Unlike traditional PCs, post-PC devices are (e) not general-purpose computers that run general-purpose operating systems.* THE DEVICE THAT STARTED IT ALL: The iPad THE IPAD HAS SEEN UNIMAGINABLE GROWTH. WHEN IT WAS FIRST ANNOUNCED, IT WAS SEEN AS A LARGE IPOD TOUCH BY CRITICS, SINCE THEN IT HAS STARTED A REVOLUTION IN THE TABLET COMPUTING CATEGORY. ESTIMATED SALES IN 2010: 3.3 MILLION ACTUAL SALES IN 2010: 14.8 MILLION ESTIMATED IN 2011: 30 MILLION 250 MILLION EXPLODING GROWTH: 200 ANALYSTS ARE PREDICTING THAT 150 TABLET SALES WILL ECLIPSE 250 100 MILLIONS UNITS BY 2014. A CATEGORY THAT DIDN'T EVEN 50 EXIST 2 YEARS AGO. 2010 2011 2012 2013 2014 How Much TIme Do You Spend On Your Tablet Every Day? The Answer: 22% 29% 8% 2 + Hours 4% 1-2 Hours 30 - 60 minutes 15-30 minutes 37% Less then 15 minutes •Analysts predict the tablet business to be a $35 billion dollar market by 2012. •43% of people spend more time on their tablet than their laptop or desktop. •28% of people said that their tablet was their primary computer. •China has the greatest demand for tablet with four times that of the U.S. •In four short months, the iPad single handedly destroyed the Netbook market, dropping 40% from the time of the announcement to release. 1 in 3 spend more time with their tablet than they do watching their TV. •82% of people use their tablet exclusively at their home. the social V SOURCES: http://www.tablets.com/tablets/investors-lower-expected-ipad-2-sale-figures-due-to-recent-shipment-figures/I http:// www.asymco.com/2011/01/19/unforeseeable-growth-analyst-failure-or-ipad-as-indicator-of-disruptive-change/ I http:// www.online.wsj.com/article/BT-C0-20101115-712449.html I http://googlemobileads.blogspot.com/2011/04/tablets-are- changing-way-consumers.html I http://www.bgr.com/2011/02/23/apple-ipad-2-sales-to-hit-30-million-units-rbc-forecasts/ I http://blogs.forrester.com/andrew_jaquith/10-08-02-post_pc_devices_what_your_definition_ I www.apple.com/ipad I http://www.mediabistro.com/ebooknewser/jpmorgan-expects-tablet-sales-to-soar_b6778 I http://www.reuters.com/ article/2011/05/18/idUS163641+18-May-2011+BW20110518 I http://www.marketwatch.com/story/tablet-growth-expected- to-explode-beyond-ipad-2010-11-15 I http://www.onlinemarketing-trends.com/2011/05/global-tablet-demand- infographic.html I http://www.focus.com/images/view/35551/ I http://www.tabletmonsters.com/news/google-admobs- tablet-survey-explored TheSocialVista.com QUICK FACTS