Responding to Innovation
Everett M. Rogers, world-renowned academic figure, studied how people adopt new ideas and innovations. He found that when a population is presented with an innovation, individuals generally fall into one of five categories. 2.5% Innovators 13.5% Actually think of innovations Early Adopters Enthusiastically embrace an innovation 34% Early Majority Slowly adjust to and eventually support an innovation 34% Late Majority Reluctantly accept and mainly need more assurance before 16% Laggards Generally oppose any change regardless of who, what, or when and take the longest supporting an innovation. to accept an innovation. Where do you fit? Consider online training. School Training Solutions Sta f f D e velo p m ent T rainin g www.schooltrainingsolutions.com All images used according to license permissions. © 2012 123RF Limited. Everett M. Rogers, world-renowned academic figure, studied how people adopt new ideas and innovations. He found that when a population is presented with an innovation, individuals generally fall into one of five categories. 2.5% Innovators 13.5% Actually think of innovations Early Adopters Enthusiastically embrace an innovation 34% Early Majority Slowly adjust to and eventually support an innovation 34% Late Majority Reluctantly accept and mainly need more assurance before 16% Laggards Generally oppose any change regardless of who, what, or when and take the longest supporting an innovation. to accept an innovation. Where do you fit? Consider online training. School Training Solutions Sta f f D e velo p m ent T rainin g www.schooltrainingsolutions.com All images used according to license permissions. © 2012 123RF Limited.
Responding to Innovation
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