Publishing in the Digital Era

Which deuices will be fovored? The emerging scenario suggests o shifting bolonce between ereoders, such os Amagon's Kindte, and multipurpose toblets, such os Apple's iPad THE FIRST THING PUBLISHING YOU NEED TO KNOW IS: IN THE DIGITAL 15% to 20% OERA iPod ond Kindle is the projected adoption rates of tablets and e-readers in developed countries by 2015 The written word has always been at the heart of capturing and disseminating human knowledge. Now it is mouing to dedicated e-readers, multipurpose tablets and other digital devices. This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Is the publishing industry next in line to experience digital turbulence? »Tablets and e-books penetration 11% 8% I Both IEreader IToblet 4% 3% 3% 1% "projection 2010 2012 United Stotes 2010 2012" 2010 2012 Korea France THE USERS In numbers, they are more often men than women » Main barriers to e-book adoption (%) Adoption rotes show that the oppetite for digitol books has been strong, euen by the standords of the media industry These rotes are 20 30 They also are more offluent than average and tend to be in their 20s and early 30s Not willing to abandon "the paper experience" 41 Readers and tablets are too expensiue |35 Reading on screen is tiring 33 I have neuer thought obout it so for 30 opected to quodruple, or euen quintuple, over just fue years, meaning the industry hos Uittle time to prepore % of books sold The device is too complicated 12 in United States are e-books The deuice is too frogile 4 WRED NEWSPAPERS AND MAGAZINES May edition for free Wired publisher Howard Mittman says thot monthly downlood totols coMEDY have settled into the 20,000 to 30,000 range. That's doun considerobly from the first issue, which rocked up more than 100,000 downloads » Content for which buyers of online newspapers pay (%) The book industry will not benept economically from a migration to digital formats without a fundamental Local news evolution that entails 43 a redistribution of value across all Special couerage, inuestigative reporting participants, including retailers, distributors. publishers and even authors 36 >Share of Business, financial consumers reading only free online newspapers 29 Sports 27 Continuos news olert device 19 Entertainment/show business 89 Browse free press only Regordless of deuice. consumers today expect ubiquitous, instontoneous and free information Golaxy. Somsung's toblet Clossified oduertising SOURCES Bon e Co. To see the complete reporthttp:/Awwu.boin.com/boinuetvPOFoms/Pubik/B8_Pubushing_in_tne ogtolerapat MADE BY FLÁVIA MARINHO (www.flickr.com//marinho) FOR VISUAL LOOP http//visualoop.tumblr.com Visual Loop Which deuices will be fovored? The emerging scenario suggests o shifting bolonce between ereoders, such os Amagon's Kindte, and multipurpose toblets, such os Apple's iPad THE FIRST THING PUBLISHING YOU NEED TO KNOW IS: IN THE DIGITAL 15% to 20% OERA iPod ond Kindle is the projected adoption rates of tablets and e-readers in developed countries by 2015 The written word has always been at the heart of capturing and disseminating human knowledge. Now it is mouing to dedicated e-readers, multipurpose tablets and other digital devices. This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Is the publishing industry next in line to experience digital turbulence? »Tablets and e-books penetration 11% 8% I Both IEreader IToblet 4% 3% 3% 1% "projection 2010 2012 United Stotes 2010 2012" 2010 2012 Korea France THE USERS In numbers, they are more often men than women » Main barriers to e-book adoption (%) Adoption rotes show that the oppetite for digitol books has been strong, euen by the standords of the media industry These rotes are 20 30 They also are more offluent than average and tend to be in their 20s and early 30s Not willing to abandon "the paper experience" 41 Readers and tablets are too expensiue |35 Reading on screen is tiring 33 I have neuer thought obout it so for 30 opected to quodruple, or euen quintuple, over just fue years, meaning the industry hos Uittle time to prepore % of books sold The device is too complicated 12 in United States are e-books The deuice is too frogile 4 WRED NEWSPAPERS AND MAGAZINES May edition for free Wired publisher Howard Mittman says thot monthly downlood totols coMEDY have settled into the 20,000 to 30,000 range. That's doun considerobly from the first issue, which rocked up more than 100,000 downloads » Content for which buyers of online newspapers pay (%) The book industry will not benept economically from a migration to digital formats without a fundamental Local news evolution that entails 43 a redistribution of value across all Special couerage, inuestigative reporting participants, including retailers, distributors. publishers and even authors 36 >Share of Business, financial consumers reading only free online newspapers 29 Sports 27 Continuos news olert device 19 Entertainment/show business 89 Browse free press only Regordless of deuice. consumers today expect ubiquitous, instontoneous and free information Golaxy. Somsung's toblet Clossified oduertising SOURCES Bon e Co. To see the complete reporthttp:/Awwu.boin.com/boinuetvPOFoms/Pubik/B8_Pubushing_in_tne ogtolerapat MADE BY FLÁVIA MARINHO (www.flickr.com//marinho) FOR VISUAL LOOP http//visualoop.tumblr.com Visual Loop Which deuices will be fovored? The emerging scenario suggests o shifting bolonce between ereoders, such os Amagon's Kindte, and multipurpose toblets, such os Apple's iPad THE FIRST THING PUBLISHING YOU NEED TO KNOW IS: IN THE DIGITAL 15% to 20% OERA iPod ond Kindle is the projected adoption rates of tablets and e-readers in developed countries by 2015 The written word has always been at the heart of capturing and disseminating human knowledge. Now it is mouing to dedicated e-readers, multipurpose tablets and other digital devices. This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Is the publishing industry next in line to experience digital turbulence? »Tablets and e-books penetration 11% 8% I Both IEreader IToblet 4% 3% 3% 1% "projection 2010 2012 United Stotes 2010 2012" 2010 2012 Korea France THE USERS In numbers, they are more often men than women » Main barriers to e-book adoption (%) Adoption rotes show that the oppetite for digitol books has been strong, euen by the standords of the media industry These rotes are 20 30 They also are more offluent than average and tend to be in their 20s and early 30s Not willing to abandon "the paper experience" 41 Readers and tablets are too expensiue |35 Reading on screen is tiring 33 I have neuer thought obout it so for 30 opected to quodruple, or euen quintuple, over just fue years, meaning the industry hos Uittle time to prepore % of books sold The device is too complicated 12 in United States are e-books The deuice is too frogile 4 WRED NEWSPAPERS AND MAGAZINES May edition for free Wired publisher Howard Mittman says thot monthly downlood totols coMEDY have settled into the 20,000 to 30,000 range. That's doun considerobly from the first issue, which rocked up more than 100,000 downloads » Content for which buyers of online newspapers pay (%) The book industry will not benept economically from a migration to digital formats without a fundamental Local news evolution that entails 43 a redistribution of value across all Special couerage, inuestigative reporting participants, including retailers, distributors. publishers and even authors 36 >Share of Business, financial consumers reading only free online newspapers 29 Sports 27 Continuos news olert device 19 Entertainment/show business 89 Browse free press only Regordless of deuice. consumers today expect ubiquitous, instontoneous and free information Golaxy. Somsung's toblet Clossified oduertising SOURCES Bon e Co. To see the complete reporthttp:/Awwu.boin.com/boinuetvPOFoms/Pubik/B8_Pubushing_in_tne ogtolerapat MADE BY FLÁVIA MARINHO (www.flickr.com//marinho) FOR VISUAL LOOP http//visualoop.tumblr.com Visual Loop Which deuices will be fovored? The emerging scenario suggests o shifting bolonce between ereoders, such os Amagon's Kindte, and multipurpose toblets, such os Apple's iPad THE FIRST THING PUBLISHING YOU NEED TO KNOW IS: IN THE DIGITAL 15% to 20% OERA iPod ond Kindle is the projected adoption rates of tablets and e-readers in developed countries by 2015 The written word has always been at the heart of capturing and disseminating human knowledge. Now it is mouing to dedicated e-readers, multipurpose tablets and other digital devices. This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Is the publishing industry next in line to experience digital turbulence? »Tablets and e-books penetration 11% 8% I Both IEreader IToblet 4% 3% 3% 1% "projection 2010 2012 United Stotes 2010 2012" 2010 2012 Korea France THE USERS In numbers, they are more often men than women » Main barriers to e-book adoption (%) Adoption rotes show that the oppetite for digitol books has been strong, euen by the standords of the media industry These rotes are 20 30 They also are more offluent than average and tend to be in their 20s and early 30s Not willing to abandon "the paper experience" 41 Readers and tablets are too expensiue |35 Reading on screen is tiring 33 I have neuer thought obout it so for 30 opected to quodruple, or euen quintuple, over just fue years, meaning the industry hos Uittle time to prepore % of books sold The device is too complicated 12 in United States are e-books The deuice is too frogile 4 WRED NEWSPAPERS AND MAGAZINES May edition for free Wired publisher Howard Mittman says thot monthly downlood totols coMEDY have settled into the 20,000 to 30,000 range. That's doun considerobly from the first issue, which rocked up more than 100,000 downloads » Content for which buyers of online newspapers pay (%) The book industry will not benept economically from a migration to digital formats without a fundamental Local news evolution that entails 43 a redistribution of value across all Special couerage, inuestigative reporting participants, including retailers, distributors. publishers and even authors 36 >Share of Business, financial consumers reading only free online newspapers 29 Sports 27 Continuos news olert device 19 Entertainment/show business 89 Browse free press only Regordless of deuice. consumers today expect ubiquitous, instontoneous and free information Golaxy. Somsung's toblet Clossified oduertising SOURCES Bon e Co. To see the complete reporthttp:/Awwu.boin.com/boinuetvPOFoms/Pubik/B8_Pubushing_in_tne ogtolerapat MADE BY FLÁVIA MARINHO (www.flickr.com//marinho) FOR VISUAL LOOP http//visualoop.tumblr.com Visual Loop Which deuices will be fovored? The emerging scenario suggests o shifting bolonce between ereoders, such os Amagon's Kindte, and multipurpose toblets, such os Apple's iPad THE FIRST THING PUBLISHING YOU NEED TO KNOW IS: IN THE DIGITAL 15% to 20% OERA iPod ond Kindle is the projected adoption rates of tablets and e-readers in developed countries by 2015 The written word has always been at the heart of capturing and disseminating human knowledge. Now it is mouing to dedicated e-readers, multipurpose tablets and other digital devices. This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Is the publishing industry next in line to experience digital turbulence? »Tablets and e-books penetration 11% 8% I Both IEreader IToblet 4% 3% 3% 1% "projection 2010 2012 United Stotes 2010 2012" 2010 2012 Korea France THE USERS In numbers, they are more often men than women » Main barriers to e-book adoption (%) Adoption rotes show that the oppetite for digitol books has been strong, euen by the standords of the media industry These rotes are 20 30 They also are more offluent than average and tend to be in their 20s and early 30s Not willing to abandon "the paper experience" 41 Readers and tablets are too expensiue |35 Reading on screen is tiring 33 I have neuer thought obout it so for 30 opected to quodruple, or euen quintuple, over just fue years, meaning the industry hos Uittle time to prepore % of books sold The device is too complicated 12 in United States are e-books The deuice is too frogile 4 WRED NEWSPAPERS AND MAGAZINES May edition for free Wired publisher Howard Mittman says thot monthly downlood totols coMEDY have settled into the 20,000 to 30,000 range. That's doun considerobly from the first issue, which rocked up more than 100,000 downloads » Content for which buyers of online newspapers pay (%) The book industry will not benept economically from a migration to digital formats without a fundamental Local news evolution that entails 43 a redistribution of value across all Special couerage, inuestigative reporting participants, including retailers, distributors. publishers and even authors 36 >Share of Business, financial consumers reading only free online newspapers 29 Sports 27 Continuos news olert device 19 Entertainment/show business 89 Browse free press only Regordless of deuice. consumers today expect ubiquitous, instontoneous and free information Golaxy. Somsung's toblet Clossified oduertising SOURCES Bon e Co. To see the complete reporthttp:/Awwu.boin.com/boinuetvPOFoms/Pubik/B8_Pubushing_in_tne ogtolerapat MADE BY FLÁVIA MARINHO (www.flickr.com//marinho) FOR VISUAL LOOP http//visualoop.tumblr.com Visual Loop