Is Personalized Search Getting Too Personal? [Infographic]

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Online search has steadily improved to provide Web results that are more relevant, recent, and reliable than ever. Unfortunately, today’s evolution toward a more personalized search experience is being met with major opposition from Web users concerned about their privacy. The outcry has been so great that Pew Research’s Internet and American Life Project conducted a study to reveal what users perceive and believe about the impact of personalized search. MDG Advertising compiled the surprising results into an informative infographic that shows the real public perception of search, as well as how users rate the state of the search experience and why so many are so against the push toward personalized information in search results.
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