Organizing The Web

A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc. A History of ORGANIZING THE WEB OVERVIEW he history of web organization is important to understanding I how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well. This info-graphic highlights key points from 20 years of web organization and site optimization. The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location- based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want. Learn more about LSO on fwix.com. No Organization Directories (Submission) Keywords (SEO) Social (SMO) Location (LSO) Impossible to discover information on the web. Sites must be submitted to site directories. People search the web by using keywords Discover content through sharing and social sites. Sites organized by location through geotagging. Y! Yahoo directories established Mosaic launches 1994 1994 Netscape Browser 1995 Microsoft launches IE 1.0 1996 PageRank invented at Stanford Google Search Engine established 1997 Open Directory Project established by Netscape/AOL • 30 million pages indexed & 10,000 searches a day on Google • Microsoft Launches MSN Search 1998 1998 Yahoo reaches 2 mil. sites in their directory The Benefon Esc!, first GPS phone released 1999 1999 Directory use declining 2000 1 billion pages indexed & 100 thousand daily Google searches 2002 Yahoo buys Inktomi Search Engine 2004 Mark Zuckerberg founds Facebook Millions of sites SEO-compliant @twitter #founded, #140characters2006 2007 Apple iPhone arrives • First Android introduced • Apple store launches 2008 bing Microsoft launches Bing Search Engine 2009 2009 FB Like Button introduced Sites add social buttons for SMO • Smartphones start outselling PCs • iPads introduced and outsell iPhones by 7x • Tweet Button introduced • 2 billion daily shares on FB 2010 2010 TWix • Location-aware browsers with HTML5 launch • 40% of Google mobile searches are about a location • 50% of Bing mobile searches are about a location • Fwix enables LSO on over 100 million webpages • NBC Properties is first major adopter of LSO 2011 LSO becomes a key form of optimization Mobile internet usage expected to surpass PC internet usage (2014 fWIx - to learn more about LSO visit fwix.com ©2011 - Fwix, Inc.