Monetizing Carrier Ethernet Services

MONETIZING CARRIER ETHERNET SERVICES WHAT DO PROVIDERS THINK? Carrier Ethernet 2.0 is in full swing. Providers from around the globe, including North America, Europe and Latin America, identified that among growth areas, enhanced functionality of performance reporting is one critical area for monetization. 69% PROVIDE WEB PORTALS 92% BUILD IT THEMSELVES YET 70% say their customers would value more sophisticated reporting. IN FACT, providers in North America report less than 25% of their customers regularly use the reports! WHY THE GAP? Historical insight What are their customers Real-time WVE Self-service analytics, missing? data WANT! CARRIERS S MNOS Common terminology and standards PROVIDERS ENTERPRISES THE METRO ETHERNET FORUM (MEF) The leading industry association for Carrier Ethernet best practices TRIPLED the number of carrier Ethernet certified professionals (CECP) in the last year. 2012 But 45% of service providers delivering Carrier Ethernet services report a lack of familiarity with the MEF |хз 1,092 2013 Sophisticated reporting incorporating MEF standards would bring another level of added-value of service to customers. MONETIZING ETHERNET SERVICES Service providers agree performance reporting is critical to monetizing their Ethernet services REVENUE GROWTH BY ACQUIRING NEW BUSINESS Most frequent Average -- 10 critical 6.8 9.0 unimportant REDUCING CHURN AND RETAINING CUSTOMERS Most frequent Average 9.0 -10 critical 7.0 unimportant Not only does it justify the service's value, it can even increase it! A MORE VALUED SERVICE = MORE REVENUE! 37% YES, and customer pricing -would increase WOULD YOUR CUSTOMERS value more sophisticated reporting that would help them understand their own network 29% No issues? 34% YES TO ACCESS THE ENTIRE CARRIER ETHERNET PROVIDER SURVEY REPORT FOR FREE VISIT: WwW.INFOVISTA.COM InfoVista MEF a new level of network intelligence Plan. Operate. Optimize. Monetize. member * Survey data provided by InfoVista and Frost & Sullivan unless otherwise noted.