Mobile VS Email Statistics

MOBILE VS EMAIL The heavyweight marketing battle between mobile and email 150,651,000,000|144,800,000,00 Texts sent in the UK in 2011 Emails sent every day (Ofcom's Communications Market Report 2012) (The Radicati Group) What the average What the average person receives a month in emails person receives a month in texts (Tatango (Tatango) 0178 1216 98% 22% Of texts get read Of emails get read (Frost & Sullivan (Frost & Sullivan) 91% 84% Of adulis have their mobile phone within arms reach 24/7 Of all email traffic this year will be spam Nielsen (The Rodicati Group) 3600000000 6 billion active mobile phones in the world 3.6 billion email accounts in the world (International Telecommunications Union] (The Radicati Group) 44% 33% 23% Of email is opened on a mobile device (Litmus Of email is opened on a desktop Of email is opened on webmail (Litmus [Litmus) 51% 58% 61% Of marketers ran campaigns just for mobile, in 2011 only 11% did (Popai) Of best marketers use mobile messaging to connect with prospects and clients Of marketers see mobile affecting their email program in next 12 months, up 46% from last year (MarketingSherpa) [Loyalty360) 76% 73% Of millennial consumers Of millennial consumers own a laptop own a smartphone (Nielsen) (Nielsen) 74% 69% 46% Of people will only wait 5 seconds or less for a Of people will delete an email immediately if it does not display correctly Of consumers won't return to a webpage if it didn't load properly on their mobile device webpage to load (Compuware) (BlueHornet) (Gomez) 19% 4.2% Of people will click the URL sent in an SMS Of people will click the URL sent in an email (Textboard & Mailchimp) [Textboard & Mailchimp AND THE WINNER IS... We will let you decide who the winner was but if you're not yet using an SMS service in your business, we'd love to have a chat about how it might work for you. We were one of the first business SMS providers in the UK. Simply we promise to help you get the best possible results from SMS. We will provide your business with the highest quality SMS services at a very low cost. Visit us at www.textmarketer.co.uk text marketer We deliver. You save.