Mobile - Changing the way we interact with the web

MOBILE CHANGING THE WAY WE INTERACT WITH THE WEB MORE THAN 120 MILLIONE PEOPLE IN THE U.S. OWN A SMARTPHONE, ACCOUNTING FOR MORE THAN 50% DO000 OF ALL MOBILE PHONE USERS AND REPRESENTING AN INCREASE OF 30 MILLION OVER THE PAST YEAR 43 AMERICANS CONVERT TO A SMART PHONE EVERY MINUTE 1 %3D MIN MORE THAN UP 48 300% FROM LAST YEAR MILLION THE TABLET IS THE FASTEST GROWING ELECTRONIC DEVICE EVER CREATED. PEOPLE OWN A TABLET. MOBILE AND PORTABLE TECHNOLOGIES ARE CHANGING THE WAY WE BUY THINGS. MARKETERS CAN “PUSH" INFORMATION TO CONSUMERS WITH RELEVANT GEOGRAPHICALLY-TARGETED MESSAGES MOBILE 8% OF ALL DIGITAL ADVERTISING, WITH A "PÜSH" GROWTH RATE OF 92% RATE MARKETING NOW ACCOUNTS FOR ABOUT 49% OF SMART PHONE OWNERS SAY THEY SIMULTANEOUSLY WATCH TV AND INTERACT WITH A MOBILE DEVICE DAILY FACEBOOK NAMED #1 US MOBILE APP AHEAD OF GOOGLE MAPS IN 2012 A SURVEY OF US ADULT SMARTPHONE OWNERS FOUND THAT 63% 73% DON'T GO AN HOUR WITHOUT CHECKING THEIR PHONE CELL PHONE USERS BETWEEN 18 AND 24 EXCHANGE AN AVERAGE OF 109.50 MESSAGES ON AN AVERAGE DAY, MORE THAN 3,200 PER MONTH 11% 95% OPEN RATES FOR EMAILS OPEN RATES FOR TEXT MESSAGES APPLE HAS 40 MILLION APPS "SHOWROOMING, IS WHEN CONSUMERS VISIT A PHYSICAL STORE TO TOUCH AND FEEL PRODUCTS. THIS OFTEN RESULTS IN BUYING THE PRODUCT ONLINE. 50% INCREASE IN THE USE OF SMARTPHONES TO ACCESS RETAIL-RELATED INFORMATION IN PAST YEAR. DISPLAY, SEARCH AND MESSAGING-BASED ADS FOR MOBILE PHONES AND TABLETS ROSE 180% IN 2012 TO TOP $4 BILLION. EMARKETER EXPECTS US MOBILE AD SPENDING TO REACH $7.19 BILLION > IN 2013 AND NEARLY $21 BILLION BY 2016 MOST ENTERPRISES HAVE CLEARED THE HURDLE OF THE FIRST MOBILE APP, AND THE MAJORITY OF ENTERPRISES ARE TARGETING TO BUILD 5 OR MORE MOBILE APPS IN 2013 TOP 5 MOST INNOVATIVE COMPANIES IN MOBILE foursquare lebYvexIVA skype Square SOURCE: www.emarketer.com piJnz" www.comscore.com http://www.trendwatching.com/trends/10trends2013/?mobilemoments www.juniperresearch.com www.fastcompany.com www.marketwire.com B@Ba Ba Ba Ba BBa Ba Ba B@Ba Ba Ba B@Ba Ba Ba B@Ba Ba B@Ba