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66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国 66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国 66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国 66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国 66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国 66 It is important to look át my best everyday» TOP 2 perfume purchase decision LATIN 88% AMERICA 78% 66% 56% 47% GLOBAL 61% Source: Datamonitor 2010 BRAND efficacy Latam Global Source: Datamonitor 2010 NEW Opt-in for media there is still an OPPORTUNITYgap for Latam PREFERENCES: customization ****************" **** OPEN T.V. NEWSAPER MAGAZINE INTERNET OOH RADIO PAY T.V. +1032% % SHARE GROWTH "06-'11 Investment NEWS (USD MM) AD +444% +352% +264% +118% -14% +185% Latam -4% -17% -7% -1% +66% $20,754 2000 - 2009 USAGE GROWTH Global -5% -30% -24% +112% -2% -12% +27% $391,148 +21% +8% +8% 11% 2011 T%: 6% 20% ..... NEWS 6% @ Global $391,148 6% Latam OPEN T.V. NEWSAPER MAGAZINE INTERNET МОBILE RADIO PAY T.V. 28% $20,754 8% 51% 17% -1% -6% -7% -19% -16% -13% 6% 20% 7% Latam Global * Source: Price Waterhouse Cooper *Source: ComScore Global Media Intelligence Report 2010, Price Waterhouse Cooper Latin America has the largest growth in internet users ww. Latin Americans LOVE online i videos http://ww Top 5 countries worldwide: % who have watched video clips online in the last ó months MALAYSIA 79% CHINA 79% BRAZIL 77% 204,689,836 INTERNET USERS S KOREA 74% IN LATIN AMERICA MEXICO 72% Representing +2 growth in number of of the population 34.8% (VS. 28.7% WW) Youths: Brazilians are the heaviest users of internet users online video sharing sites, Mexico is #4 *Source: Adtech Source: Comscore, World Internet Stats UK |NL DK CA BE LU DE CN PL US PT FR AT TH TR ES MX IT GR IL 47% IN MA SA BR social by nature 231 ZE SG 39% ZA Global AR SPEND THEIR 30% TIME ON SN, EMAIL & IM 49% Latam| Online status symbols. 184 51% Internet users that access social USE 70% SOCIAL NETWORKS networks through their mobile. Brazilians are 2nd in number of friends on facebook with 82% 231, Argentineans have 184 vs.130 ww *Source: Comscore *Source: TNS Digital Life explosive twitter growth Countries with highest Twitter penetration INDONESIA 21% Latin America had the highest foursquare growth and 52% come from Brazil ('09-'10) BRAZIL 21% VENEZUELA 19% Latin America has the ability to ACT NETHERLANDS 18% JAPAN 17% .......................... PHILIPPINES 15% CANADA 14% MEXICO 13% 13% HIGHEST SINGAPORE TWITTER GROWTH 13% CHILE Highest growth in broadband penetration rates ww in Mexico at INTERNET ACCESS +23% UNITED STATES 12% Latin America 305% vs. 109% ww AT HOME GROWTH WORLDWIDE 7% ('09-'10) Source: Comscore Media Metrix Highest expected ww Broadband 29.37% CAGR at 15.4% Source: TGI Latina Wave II 09 + Wave I 10 + OECD Latin Americans wants our own LANGUAGE PREFERRED LANGUAGE Attention has interaction PUERTO RICO shifted to COLOMBIA VENEZUELA MEXICO CHILE DISPLAY -24% INTRUSIVES ARGENTINA 2000 - 2009 Latin America Investment growth BRAZIL -9% E-MAIL ENGLISH NON-ENGLISH DISPLAY ADS LOCAL LANGUAGE 18% OTHER +61% SOCIAL MEDIA 76% CTR in video ads vs. standard banners. Source: Havas Media Analytics, Comscore Source: Comscore- 2010 Latin America HIGHEST CONCENTRATION OF HEAVY PERFUME USERS ONLINE OXIGEN Brazil #1 world wide daily perfume usage per capita. Latam the only region perfumes is gaining share within care spending. 66 there will be more than five billion global internet users in 2013: Source: Datamonitor 2010 2025" Source: Cisco, August 2010 国

Media Presentation

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