Internet in India

INTERNET IN INDIA Internet Population in India accounts for a meager 16% of the total population, but this percentage works out to nearly 10 times the population of Australia. By 2015 India will takeover USA and become the second highest internet user in the world 750 800 800 Total population 205 million in millions 400 400 280 254 Estimate 2015 350 million 205 China I USA I India China USA I India 2013 2015 75% of India's online population is under the age of 35 years as against just over half worldwide 58% growth Chating English 41% Utility 43% 60% 40% Rural 68 million Browsing Gender Distribution 56% Urban 137 million Local languages Gaming 59% Entertainment English (58%) Local Language (42%) 60% Preferred Medium Social Networking 85 mil 72% Email Demographics Delhi 8.7 mil 80% Mumbai 12 mil 25 mil Top activities on the internet Hyd 7.1 mil 10 20 30 40 50 80 70 80 90 Top cities Uroan Rural Mobile Internet Distribution The average time spent by Indian internet users was 29.6 minutes on weekdays as compared to 28.8 minutes on weekend days. You Tube 45-54 55+ in g+ 27% increase in the online video audience 25-34 18 million 22 million 33 million 90 million 15-24 35-44 Youth comprise 84% of Social Media and contribute about 35% to the overall urban social networking base of 58 million. Age Groups 1 in every 10 people uses internet 217 mins spent on an average on Facebook 86% web users visit social media sites Indian Online Advertising Market is expected to reach 2938 crore in 2014 O-X 395 MyntrA Average no of display ads an Indian is exposed to JABONG Web users who visit retail websites 60% Top advertisers Based on the data collected till 2013 by IMAI, INdian Express, COmscore, MIIT and Nlelson careerbuilder Intemet Population