How Reducing Options Can Increase Your Conversions

CLICK HERE HOW REDUCING OPTIONS CAN: increase vour CONVERSION $ YOUR 01. REDUCING OPTIONS DATA From every 100 conversions... IF YOU ASK. YOU'LL LOSE TELEPHONE NUMBER CONVERSIONS STREET ADDRESS CONVERSIONS CONVERSIONS 3% AGE CITY & STATE CONVERSIONS 02. REDUCING NUMBER OF CONTACT FIELDS CONTACT US! O First Name 25% 25% Second Name 20% 20% O Email Address" 15% 15% Telephone Number 10% Company Name 5% Your Message... 6+ FIELDS 3-5 FIELDS ONLY 3 FIELDS SEND 03. REDUCING DROP DOWN MENUS 16% 15% 1 FIELD 2-3 FIELDS 4+ FIELDS A CASE STUDY The following experiment was done by the NY Times at a grocery store on 2 different Saturdays. DAY 1 DAY 2 24 06 DIFFERENT FLAVORS OF JAM DIFFERENT FLAVORS OF JAM O O O O O O O O O 0 60% 40% STOPPED TO TASTE JAMS STOPPED TO TASTE JAMS 03% 30% 3% BOUGHT JAMS BOUGHT JAMS SResult? The larger set of options brought in more people, while the smaller set of options brought in less people, but sold 600% more jam. 600% MORE JAM SOLD SO, HOW MANY OPTIONS SHOULD YOU GIVE YOUR CUSTOMER? ONLINE RETAILER... 口 SEE THIS ALSO 4-6 Even Amazon shows up to a maximum of 6 products in their "customerswho bought this also bought" section. OPTIONS Saas PROVIDER... 2-5 PLAN 1 PLAN 2 PLAN 3 PLAN 4 OPTIONS 37signals.com offers between 4-5 plans for each software service. BUY BUY BUY v Even Netflix offers between 4-5 levels of service. QUICKSPROUT Sources: http://www.addedbytes.com/articles/online-marketing/ten-ways-to-improve-your-website-conversion-rate/ http://us2.campaign-archive1.com/?u=2aa2cOea4e80a67f928e66e94&id%3cc9f289040 http://conversionlove.com/psychology-of-why-reducing-options-results-in-more-conversions-online/ http://www.imagescape.com/site_media/cms_page_media/70/contact-form-study_.pdf http://unbounce.com/conversion-rate-optimization/how-to-optimize-contact-forms/ http://socialtriggers.com/get-online-sales/ CONVERSION RATES 山 山 ER CONVERSIONS 号