How Non-Profit Organizations Conduct and Use Analytics For Fundraising

How non-profit organizations conduct and use ANALYTICS for fundraising Staff Organizations conducting analytics also have a dedicated prospect Analytics and data-mining are conducted by... 80% research/development staff 70% 60% 50% 40% 30% yes 20% 89% no 10% 0% 11% Software Statistics Software Used Visualization Software Used All Others 18% Other 24% Microsoft Excel Excel 38% 38% R Advizor 4% SAS 12% Tableau/ Tableau Server 12% Microsoft MapPoint 22% SPSS 25% Applications wice as many programs used forecasting or simulation than Types of Analytics Produced Descriptive Analysis a year ago. Predictive Modeling Point-based ranking Forecasting or simulation Clustering Other 0% 10% 20% 30% 40% 50% 60% 70% Analytics Has a Measurable, Positive Impact Top Applications of Analytics yes 76% 1. Identify Prospects 2. Segment Direct Mail 3. Identify New Geographic Regions 4. Analyze Performance 5. Segment Event Participants 6. Set Fundraising Goals Where Analytics is Being Conducted International 7% Northeast Midwest West 21% 46% 14% South 13% BENTZ WHALEY FLESSNER donorcast To build your own analytics program, click here. 0000