How Medical Professionals are Making Use of Social Media

How Medical Profesșionals are Making Use of Social Media How a website can benefit a doctor's office Studies show that nearly 80% of today's consumers go online first when evaluating a medical provider. 1 in 3 cell phone owners (31%) have used their phone for health information 52% of smart phone owners gather health information on their phones A national survey conducted 2 years ago showed 17% of cell phone users used their phone to look for health advice 85% of US adults own a cell phone and 53% own smart phones facebook. Linked in Google+ 67% use a social networking site like Facebook, Google Plus or Linkedin 91% of adult internet users use a search engine to find information ... 1 in 5 internet users have consulted online reviews and ranking of health care service providers and treatments Social media can help physicians increase referrals, grow a patient base and create a positive reputation 54% of people living with disability have access to internet Nearly 60% of physicians said social media is engaging, beneficial and a good way to get current, high-quality information Adult Gadget ownership over time % of American Adults ages 18+ who own each device 100% 90% 80% • Cell phone 70% • Desktop computer 60% • Laptop computer 50% • Mp3 player Game console 40% • e-Book reader 30% • Tablet computer 20% 10% 0% Source: Pew Internet surveys 2006-2013 Strategies to create and manage an online reputation Create Social Media Profiles Update with Relevant Information Respond to Comments Engage in Online Communities How people are turning to social media and the Internet to find health information and doctors The number of consumer health International Telecommunications Union (2011) estimates that global penetration of mobile devices has reached 87% apps in the Apple Store has exploded from 2,993 in 2010 to 13,619 in 2013 Share of Time US Internet Users Spend on Top Social Networking Sites, December 2012 Physician adoption rates of tablets, most prominently the iPad, are soaring in Europe - 26% of physicians in Germany, France, Spain, Italy and the UK are utilizing tablets • Facebook (83.0%) • Tumblr (5.7%) • Pinterest (1.9%) • Twitter (1.7%) • Linkedin (1.4%) Plysiciawdesigns • Others (6.1%) References: www.pewinternet.org www.idofacebook.com/social-media-use-and-online-octivity-statistics-april-2013 www.kevinmd.com/blog/2012/08/doctors-social-media-strategies-manoge-identity-online.html www.businessnewsdaily.com/3564-more-doctors-turn-to-social-medio-for-medical-informotion.html www.physiciandesigns.com Apr-2006 Dec-2007 Apr-2008 Apr-2009 Sep-2009 May-2010 ep-2010 May-2011 Aug-2011 Jan-2012 Feb-2012 Apr-2012 Aug-2012 Sep-2012 Nov-2012 Dec-2012 Jan-2013