How Important Have Apps Become?

HOW IMPORTANT HAVE wronAPPS BECOME? OTHE RISE OF AN APPS-BASED CULTURE O MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% USE APPS HAVE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% 50+ 14% EDUCATED, AND MORE AFFLUENT FEMALE 43% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% $75,000+ 36% HIGH SCHOOL GRADUATE 24% HISPANIC 14% (ENGLISH-SPEAKING) LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% I PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% OTHER OPEN TABLE 6% I ALL RECIPES 6% 3% TMZ 5% I APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: R TWITTER You Tube FACEBOOK YOUTUBE PANDORA ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18–24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY FREQUENCY OF APP USE BY USERS WHO DOWNLOADED AN APP IN THE PAST 30 DAYS: PERCENTAGE OF DOWNLOADERS WHOSE LAST DOWNLOAD WAS: MULTIPLE 42% TIMES A DAY HOW OFTEN USED: TIMESA ONCE A DA 15% AWEE OFTEN 7% 28% 8% 1 TO 3 MONTHS AGO WITHIN THE WITHIN THE MORE THAN PAST WEEK PAST MONTH 3 MONTHS AGO 33% 20% 14% 29% FOR HOW LONG: A DAY 10 TO 30 MIN 10 MIN AD SITUATIONS WHERE APP DOWNLOADERS MOST FREQUENTLY USE THEIR APPS: TO 60 MIN A DAY 48% 28% RET 16% WHILE ALONE 71% WHILE SOCIALIZING 27% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% OTHER 2% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2–$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET ESS THAN SEVERAL ONCE