How Fast Are the Top 2,000 E-commerce Websites?

2012 STATE OF THE UNION Page Speed and Web Performance We tested the load times of the top 2000 retail websites* and found that web pages are getting bigger, the average site takes 10 seconds to load, and the top 100 sites are slower than the rest. TOP 100 vs. TOP 2000 AVERAGE LOAD TIME Top sites are slower, not faster, than the rest. Why? They require, on average, 21 more resource requests. 15 T 1000 SEC. 1000 TOP 100 TOP 2000 The average load time of a top 2000 site is 10 seconds in Internet Explorer 7 ENO CSS C@ acss Q E HDE 98 77 BROWSER PERFORMANCE First View RESOURCE REQUESTS RESOURCE REQUESTS Pages loaded 29% faster in IE9 than IE7 IE 7 10s e IE 9 7.12s IE9 and Firefox 7 were each about 5% faster than Chrome NO HHD. 7.5s CHROME O FIREFOX 7 7.15s CSS NOHØHHD V- IE 9 7.12s CONTENT DELIVERY NETWORK USE While 17% more sites use a CDN in 2011 than in 2010, this doesn't equal faster load times. Average load time with CDN Average load time without CDN 10 972 SEC PAGE COMPOSITION FIRST VIEW vs. REPEAT VIEW The average web page has 8% more requests in 2011 than 2010 10% faster in 2011 20% slower in 2011 98 1090 660 HD.VEE 2011 REGUESTS SEC SEC AVERAGE PAGE LOAD The average page speed score is 10% worse in 2011 than 2010 121 520 75% 2010 SEC 83% * Based on a study of the top 2000 shopping sites, as ranked by Alexa.com. Sites were tested in Internet Explorer 7, Internet Explorer 9, Firefox 7, and Chrome, using a third-party tool called WebPagetest. strangeloop www.STRANGELOOPNETWORKS.COM