How Canadians Use the Internet in 2013

HOW CANADIANS USE THE INTERNET IN 2013 Compared to the rest of the world, Canadians use the internet a lot. We're way above the international average and use the wonderful web only slightly less than our American friends. AVERAGE HOURS Spent online per internet user each month 24.8 41.3 38.9) 17.6 43 27.9 98% of Canadian internet users access the web every day. VIDEO CONSUMPTION We Canadians can't seem to help but watch those viral videos over and over again. Canada has the 2nd largest per user video viewership and engagement in the world! The British knocked us out of first place, but we're just one jump into a frozen swimming pool away from taking the top spot. On average, each Canadian viewer watches 291 videos a month. In fact, 92% of internet users in Canada watch online videos. WHAT DO CANADIANS WATCH? The Top 5 Video Content Categories*: ENTERTAIMENT NEWS SOCIAL MEDIA GAMES SPORTS "Exclucirg Corporate Presence, XXX Atuli, Portals, Promational Servers, Services OVER 5 BILLION OVER 250 VIEWS PER MILLION VIEWWS "We think that it's interesting to note that entertainment videos are often shorter and have a bigger tendency to go viral over, say, how to knit a toque. MONTH PER MONTH WE'RE MOBILE: More Canadians are watching videos on-the-go. Smartphone users who watch videos on their phone went from 16% to 37% in the last year. Canadian smartphone users searching online with their phone grew by 9% in the past year. 43% of smartphone users own a connected device, like a tablet, This means that having a site that looks great on multiple ONE DEVICE ISN'T ENOUGH platforms is a must. CANADIANS ARE SOCIAL BUTTERFLIES In 2012, Canadians expanded their use of social media. Social networking, as a whole, grew by 3%. Percentage of Growth in 2012 8% 27% 38% 96% 792% in Well, Canadians are obviously on Team Pinterest! Instagram participation went from virtually nothing, last year, to over 4 million unique visitors, heading into 2013. THE MONEY PART: E-COMMERCE Canadians spent more money online, last year by 10%. That works out to over $22 BILLION To show a more accurate picture of how many Canadians are adopting e-commerce, we should mention that the actual number of transactions THERE WERE 105,372,000 TRANSACTIONS went up by 17%. MADE Traffic to retail sites increased by 9% in 2012. On average, there were 23,837,000 visits to retail sites, per month. All data used in this infographic comes from comScore's 2013 Canada Digital Future in Focus. %24