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Heroes vs. Villiains: The Battle of the Email Client

EMAIL CLIENTS AS HEROES VILLAINS AND- HOW ARE THEIR POWER LEVEL S CHANGING? |Apple Mail Appie Mail accounted for 9% of total email opens in 20 12 10% Opens $ 20 I ! 10% decrease in opens 9% Opens $ 20 12 Iron Mac Opens % Throughout 2012 25% Bio: Without his awesome Mac suit, he is just a normal man. But ohhh what a lovely suit! 20% Super Powers: Easy to search emails with spotlight feature. Known Weaknesses: Attachments sometimes go out of control. JAN FEB MAR APR MAY JUN JLY ALUG SEP OCT NOV DEC Yahoo! Mail Yahoo! Mail accounted for B% of total email opens in 20 12 9% 8% Opens $ 20 |! decrease in opens Opens $ 20 12 Captain Yahoo! Opens % Throughout 2012 25% Bio: Has a solid fanbase, even though he is not the most flashy email superhero anymore. 20% Super Powers: Unlimited storage means you are always looked after. Known Weaknesses: His shield struggles to stop spam. JAN FEB MAR APR MAY JUN JLY AUG SEP OCT NOV DEC Outlook desktop Outiook (desktop) accounted for 26% of total email opens in 20 12 35% 40% Opens $ 20 1I 26% decrease in opens Opens % 20 12 Jabba Out Look Opens % Throughout 2012 25% Bio: His grip on the email galaxy is being loosened by the young webmail rebels. 20% Super Powers: Good integration between the inbox and calendar. Known Weaknesses: Too many unnecessary features, sluggish. JAN FEB MAR APR MAY JUN JLY AUG SEP OCT NOV DEC Android Mail Android Mail accounted For 6% of total email opens in 20 12 200% 2% Opens % 20 I ! 6% increase in opens Opens % 20 12 Android-D2 Opens % Throughout 2012 Bio: Never goling to be a major player, but happy to help when 25% 20% needed. Super Powers: Quick and easy to setup. Known Weaknesses: Unpredictable user experience across devices. JAN FEB MAR APR MAY JUN JLY AUG SEP OCT NOV DEC Gmail Gmail accounted for S4 of total email opens in 20 12 3% 6795 5% Opens % 20 II increase in opens Opens $ 20 12 Gmail Man Opens % Throughout 2012 Bio: Super human powers with x-ray vision to see through your private 25% 205 emails! Super Powers: Priority inbox is a super filter against spam emails. Known Weaknesses: Conversation view is disliked by many users. JAN FEB AR APR MAY JUN JLY AUG SEP OCT NOV DEC Outlook.com Outiook.com finc Hotmail) accounted For 10$ of totai email opens in 20 12 23% 13% Opens $ 20 I I 10% decrease in opens Opens S 20 12 The Copy Cat Opens % Throughout 2012 255 Bio: Recently updated his costume to look more like Gmail Man. It doesn't 20% quite fit though. Super Powers: Adding contacts from your social networks. Known Weaknesses: Difficult to I customise the interface. JAN FEB MAR APR MAY JUN JLY AUG SEP OCT NOV DEC iPad & iPhone iPad and iPhone accounted for 24 of total email opens in 20 12 13% 85% 24% Opens % 20 I ! increase in opens Opens $ 20 12 Dr. Email & iPad Mini Opens % Throughout 2012 255 Bio: Together they are trying to take 20% over the world! Super Powers: Emails render better than most other mobile clients. Known Weaknesses: Difficult to filter and organise emails. JAN FEB AR APR MAY JUN JLY RUG SEP OCT NOV DEC Blackberry Mail . Blackberry Mail accounted for 0. 1% of total email opens in 20 12 0. 1% Opens % 20 I I 0% difference in opens 0. 1% Opens % 20 l2 The Invisible Email Man Opens % Throughout 2012 Bio: He is the grand daddy of mobile email, but doesn't get seen much anymore. 25% 20% Super Powers: Easier to type emails with a physical keyboard. Known Weaknesses: Emails render very badly. JAN FEB MAR APR MAY JUN JLY AUG SEP OCT NOV DEC Source: opens on all emails sent via Maxemail between 2011 and 2012. Maxemail is the email marketing platform used by Emailcenter clients. emailcenter www.emailcenteruk.com

Heroes vs. Villiains: The Battle of the Email Client

shared by mattbeswick on Jul 02
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They all have their strengths and weaknesses, but the ultimate battle for email supremacy is a constantly evolving fight.

Publisher

Email Center

Category

Computers
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