Have Our Email Viewing Habits Changed?

HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% ENTOURAGE i.5% 2000-2003 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus HAVE OUR EMAIL REMAINS THE STRONGEST ONLINE ACTIVITY AROUND THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO EMAIL REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 BILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SMARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES VIEWING HABITS CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. DESKTOP VS. WEBMAIL vs. MOBILE DESKTOP MOBILE WEBMAIL A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 38% 55% 35% 53% 37% 54% 40% 54% 33% 55% 34% 51% 32% 53% MARCH SEPT 2010 JULY NOV JAN MAY JULY 2010 2010 2011 2011 2011 2011 7% 12% 9% 6% 12% 15% 15% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE D EVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL 3% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% 8% APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 37% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 JULY 2011 76% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OUTLOOK OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. 15% APPLE MAIL 15% DESPITE THE UPGRADES IN 2007 AND 2010, 3% WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. | 7% 4% 5% OTHER OUTLOOK 78% 84% 1% i.5% 2000-2003 ENTOURAGE 1% .07% THUNDERBIRD OUTLOOK 2007 20% 12% .1% .4% LOTUS NOTES .006% POST BOX .03% OUTLOOK 2010 I 2% 4% THE WEBMAIL NUMBERS JULY 2010 JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. BLACKBERRY APPLE IPHONE ANDROID 44% YAHOO! MAIL 31% 39% 33% HOTMAIL 1% JULY 2010 83% 16% 15% GMAIL 30% AOL MAIL 11.4% 3% .5% OCTOBER 80% 19.5% 1.3% MOBILE ME 12.6% 2010 OUTLOOK WEB 1.3% ACCESS 1.2% 1% JULY 80% 19% FACEBOOK MESSAGES 2% 2011 THE WEBMAIL FACTOR JULY 2010 JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOW. 1% • » • 1% 25% >> 8% 30% 39% 29% 35% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE: THEN AND NOW. 1% . > • 1% 10% >> 5% 13% 68% >> 60% 21% >> 21% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 1% . > 19% 6% 3% 5% 68% 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 2010. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS H AVE ALSO PROVEN THEIR DURABILITY, ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus