Growing Your Business Through SEO

GROWING YOUR BUSINESS THROUGH SEO WHAT IS SE0? SEARCH ENGINE OPTIMIZATION The process of improving the visibility of your website in a search engine's natural search results. 92 OUT OF EVERY T00 USERS NEVER SCROLL PAST THE FIRST PAGE WHY DOES IT MATTER? OF SEARCH RESULTS TODAY'S WEATHER Today's business landscape is different HOW DOES IT WORK? from what it was before the Internet. Consider where growth is fostered now. NURTURE YOUR ORGANIC RANKINGS Google uses over 200 factors, such as mobile-friendliness, keywords, and location, to determine rankings for its search results pages. Once a website is launched, it needs regular 1 IN 3 GOOGLE SEARCHES ARE MOBILE Pre-Internet Yellow Pages attention to continue to index well. http://www.website.com http://www.website.com 93% Post-Internet – Search Engines OF ONLINE EXPERIENCES BEGIN WITH A SEARCH ENGINE WHAT DOES IT ALL MEAN? BUZZWORDS WALK ME THROUGH THIS ALGORITHM: The proprietary PAY-PER-CLICK (PPC): A means in which search model in which advertisers engines, such as Google, calculate placement on their results pages. bid on the placement of their website ad at the top of organic search results and FACTORS OF GOOD SEO pay every time it is clicked. Example: Google AdWords Like a flower needing multiple elements to grow, good SEO requires a combination of important tools working together. FIRST PAGE: Being displayed on the first search engine results page. 92 out of every 100 people do not go past the first page of their search. LOCAL SEARCH: 1) Users, typically on mobile devices, searching for nearby businesses 2) Part of a search Social Signals Content ORGANIC: The process used to obtain a natural, unpaid placement on search engine results pages. engine algorithm that features local results, even if the user did not explicitly search by geography. Code SOCIAL MARKETING: The </> combination of outreach, reputation management, content development, and ad placement on social networks such as Facebook, Twitter, 85% Local Presence OF CONSUMERS WHO CONDUCT A GOOD SEO LOCAL BUSINESS SEARCH ON MOBILE WILL CALL OR VISIT and LinkedIn. Links WITHIN A DAY Keywords A BUSINESS WEBSITE WITHOUT SEO IS A GARDEN TRYING TO GROW IN THE DARK. LET US SHOW YOU THE LIGHT. Reputation APPLETONCREATIVE.COM