Google Penguin Update

Google Penguin

Algorithm Changes + Updates



Google Panda has evolved into Google Penguin to target site spam and over optimised pages. The change points the future of SEO to look at strengthening original and valuable site content, as well as increasing social signals.



The Penguin Diet

Anchor Text Diversity

Duplicate Content & Site Clean Up

Overuse of Exact Match Domains

Link Relevancy

Keyword Stuffing in Internal & Outbound Links



Penalizing sites with over 65% of inbound links using the money keyword

Punishing sites with low quality and scraped content



Winners

Spotify.com

Observer.com

Nme.com

Menshealth.com

Slideshare.net



Losers

Songlyrics.com

Great-quotes.com

Comcast.com

Hotel-rates.com

Free-games.net



Generally, sites might be considered "losers" in terms of search visibilty includes: porn sites, game sites and other big brands such as the Dish.com, the Salvation Army, CheapOair and Educational Testing Service



Future Proofing for Penguin Changes



Mix It Up

Creat varied content such as using video, images, presentations and so on



Guest Blogging

Creating original content for external sites



Social Advertising

Reach out to your audience on Facebook or Linkedin



Get Social

Create and distribute informative content via social networks



Impact of Penguin

3.1% of English queries affected, the true extent is unknown as Google continues to tweak the algorithm.



Link Hierarchy: How Penguin 2.0 Might Assign Value



The way links are valued by Penguin 2.0 is open to debate, but the guide below will provide you with the best chance of securing high value links.



High Value

Sttrict Citation Based Model Links on Sites with Good PR and/or Verified Authors (Rare)



Medium Value

Non-Citation Based Model Links on Sites with Good PR/and/or Verified Authors (Common)



Lower Value

Non-Citation or Citations Based Model Links on Medium to Low PR Sites with Author Verification

(More Common as Google Authorship Program Develops) Google Penguin Algorithm Changes + Updates Google Panda has evolved into Google Penguin to target site spam and over optimised pages. The change points the future of SEO to look at strengthening original and valuable site content, as well as increasing social signals. The Penguin Diet Anchor Text Diversity Duplicate Content & Site Clean Up Overuse of Exact Match Domains Link Relevancy Keyword Stuffing in Internal & Outbound Links • Penalizing sites with over 65% of inbound links using the money keyword Punishing sites with low qualityand scraped content Winners Losers Spotify.com Songlyrics.com O Observer.com Great-quotes.com Nme.com Comcast.com Menshealth.com C Hotel-rates.com Slideshare.net O Free-games.net Generally, sites might be considered "losers" in terms of search visibility includes: porn sites, game sites and some other big brands such as the Dish.com, the Salvation Army, CheapOair and Educational Testing Service MixIt Up Creat varied Future Proofing for Penguin Changes content such as using video, images, Blogging presentations and so on Guest. Creating original content for external Social Advertising sites Reach out to your audience on Facebook or Linkedin Impact of Penguin 3.1% of English queries affected, Get Social the true extent is unknown as Google continues to Create and tweak the algorithm. distribute informative content via social networks Link Hierarchy: How Penguin 2.o Might Assign Value The way links are valued by Penguin 2.0 is open to debate, but the guide below will provide you with the best chance of securing high value links. High Value Medium Value Lower Value Strict Citation Based Model Non-Citation Based Non-Citation or Citations Links on Sites with Good Model Links on Sites with Based Model Links on PR and/or Verified Authors Good PR/and/or Verified Medium to Low PR Sites (Rare) Authors (Common) with Author Verification (More Common as Google Authorship Program Develops) Visit us at: www.digitaljungle.com.cn Digital Email us at: [email protected] Jungle Follow on Twitter: twitter.com/digitaljunglecn f Follow on Facebook: www.facebook.com/digitaljungle Sources: www.searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo www.searchenginewatch.com/article/2172157/17-Ways-SMBS-Can-Survive-the-Google-Penguin-Update-Effect www.blog.searchmetrics.com/us/2012/04/25/google-bad-seo-update-a-first-earthquake-on-the-short-head Digital Jungle Taking Content Beyond Conversations.