Google Penalties and Tips to Stay in the Clear

Papoint Designs How do you avoid your SEO strategy being penalised by Google's algorithm updates? We'll show you. First, let us clarify. What's the difference between algorithmic & manual penalties? ALGORITHMIC PENALTIES are imposed when Google releases an update to their algorithm that affects your website. * These penalties do not require a reconsideration request to be revoked. * Algorithmic penalties cannot be verified by Google Webmaster Tools. Instead, you have to analyse traffic drops to your website and match them up to the penalty. MANUAL PENALTIES * These penalties can be handed out (or revoked) by a member of the Google web spam team at any time. * These penalties require a reconsideration request to be revoked. * Manual penalties can be checked by visiting the 'Manual actions’ tab in your Google Webmaster tools account. GOOGLE PANDA HISTORY PANDA_RECOVERY JULY 18, 2013 | PANDA_DANCE JUNE 11, 2013 2013 U vs GOOGLE PANDA PANDA_25 MARCH 14TH 2013 PANDA_24 JANUARY 22, 2013 PANDA_23 DECEMBER 21, 2012 PANDA_22 NOVEMBER 21, 2012 PANDA_21 NOVEMBER 5, 2012 PANDA_3.9.3 SEPTEMBER 27, 2012 PANDA_3.9.2 SEPTEMBER 18, 2012 PANDA_3.9.1 AUGUST 20, 2012 PANDA_3.9 JULY 24, 2012 PANDA_3.8 JUNE 25, 2012 PANDA 3.7 JUNE 8, 2012 PANDA_3.6 APRIL 27, 2012 PANDA_3.5 APRIL 19, 2012 IS PANDA AN PANDA 3.4 MARCH 23, 2012 ALGORITHMIC OR MANUAL 2012 PANDA 3.3 FEBRUARY 27, 2012 PENALTY? PANDA 3.2 JANUARY 18, 2012 PANDA 3.1 NOVEMBER 18, 2011 PANDA 2.5.3 OCTOBER 18, 2011 algorithmic PANDA 2.5.2 OCTOBER 13, 2011 PANDA 2.5.1 OCTOBER 5, 2011 PANDA 2.5 SEPTEMBER 28, 2011 PANDA 2.4 AUGUST 12, 2011 PANDA 2.3 JULY 23. 2011 PANDA 2.2 JUNE 21ST 2011 PANDA 2.1 MAY 9, 2011 2011 PANDA 2.0 APRIL 11, 2011 PANDA 1.0 FEBRUARY 23, 2011 WHAT DID PANDA IMPACT? TIPS FOR AVOIDING GOOGLE PANDA * Ensure you're only writing high quality content, which brings additional value to the web. * Low quality / 'thin' websites * Sites with large amounts of advertising * Read Google's guidelines on 'Building * Duplicate content high-quality sites' and ensure you tick all the boxes. * Sites providing a poor user experience * Check for spelling, stylistic and factual errors in your content. IS PENGUIN AN ALGORITHMIC OR MANUAL U vs GOOGLE PENGUIN PENALTY? algorithmic GOOGLE PENGUIN HISTORY | 2013 PENGUIN 2.1 OCTOBER 4, 2013 PENGUIN 2.0 MAY 22, 2013 PENGUIN 1.2 OCTOBER 5, 2012 | 2012 PENGUIN 1.1 MAY 25, 2012 PENGUIN 1.0 APRIL 24, 2012 WHAT DID PENGUIN IMPACT? TIPS FOR AVOIDING GOOGLE PANDA * Exact match anchor text for “money keywords" * Remove as many unnatural links as possible. * Content Spam * Fix on-site issues such as low quality (possibly spun or duplicate) content, site structure, * Article marketing websites cloaking etc etc. * Links from dangerous websites (malware / spam) * Websites trying to manipulate the algorithm ARE UNNATURAL LINK PENALTIES ALGORITHMIC OR UNNATURAL Link Penalties MANUAL PENALTIES? PENALTIES CAN BE HANDED OUT AT ANY POINT. manual WHICH SITES GET AFFECTED? * Websites with unnatural links pointing to them eg: blog comments, forum profiles, article directories, excessive guest blogging etc. TIPS FOR AVOIDING UNNATURAL LINKS PENALTIES * Write high quality content that naturally * Do not partake in any grey/blackhat techniques. builds up links. * Add rel="nofollow" tags to paid links. * Do not build links to your website from low quality sources / try to manipulate Google's algorithm. * Abide by the Google Webmaster Guidelines. Pupoint Designs Want to discus your Google penalty? Get in touch. tel 01423 740152 email [email protected] pinpointdesigns.co.uk