Fundamental of SEO [Infographics]

FUNDAMENTAL OF SEQ Create Buzz for vour > Title Online Business > Blogging • Links Meta H1 Facebook > Twitter Forums > Review Linkedin • Guest Postings > Youtube Hyperlink Flickr > Pinterest >Q & A roboots.txt your website Create a robots.txt file and mention allow or disallow for files/directories according to relevancy of the con- tent like images or admin section. rel=" nofollow" Server Respond During external linking use rel="nofollow in anchor tags that is irrelevant to yours, this would stop passing of link juice and SEO value. Time INDEX COVERAGE URL Rewriting HTTP Staus Codes U 301, 302 etc. HT Access Redirection > Site Submission > Xml Sitemap Webmaster Tools > GEO Locations > Site Information Flow Architecture SEO FACTORS CONTRIBUTING TO OPTIMAL RANKINGS URL FACTORS > Search Engine Friendly URLS URL Site Structure > Domain Life Span ON-PAGE FACTORS > Content Relevance > Meta Tags > Keyword Density OFF-PAGE FACTORS > Inbound Links from Directories > Online Press Releases > Blogs, RSS Feeds & More ON PAGE SEO 2. 1. Title Tag Metadescription Aside from the overall content, the title tag is the most important on-page factor. It is a key relevancy factor that search engine robots use to understand the main topic of a page. Make sure the first word in your title is that page's target keyword. All title tags should contain 70 characters or fewer as this is the The metadesciption does not directly influence a webpage's position in the SERPS, but it is extremely important to the human user. It is of great importance this text is written in a compelling fashion to increase click-through rates. limit Google displays in search results pages. Most SEOS suggest the perfect format for a title tag as one of the following: Primary Keyword - Secondary Keyword - Brand Name Brand Name | Primary Keyword and Secondary Keyword Primary Keyword | Brand Name | Secondary Keyword The metadescription can be viewed in the SERPS and should be limited to less than 156 characters. 3. URL Structure, Length and Path 4. The URL of a page is an important relevancy factor so make sure you include the target keywords here. Heading Tags A good example would be; www.curve-interactive.com/on-page- seo Heading tags are important for both human readers and search engine robots alike. Use of keywords in headings is another relevancy factor Google takes into consideration. A bad example would be www.curve- interactive.com/kssf/9%3D2832.php Expert SEO Danny Dover has pointed out that excessively long URLS may hurt search ranking positions. 2083 is the max length URL parsed by Internet Explorer. However, I would suggest using a maximum of 6-10 words separated by hyphens. Include primary keywords in H1 tags, and secondary keywords in H2 and H3 tags. A further factor to consider is the path of the page. An authority boost will be experienced the closer a page is to its domain homepage. 6. Keyword Repetition 5. and Prominence: Killer Content A page's target keyword should be used a number of times - Moz suggest *2-3X on short pages, 4-6X on longer You have probably heard the phrase 'content is king'- having great content ones and never more than makes will reduce bounce rates and increase sense in the context of the copy." visitor time on site. It is known that Google pays attention to these interaction-based ranking factors. Use videos, infographics and other multimedia to keep visitors engaged on your site. Keywords should be used in the first 50-100 words of a page, if not sooner. 8. Use of Bold and Italics: 7. It has been found that use of a Keyword Variance: keyword in bold and/or in italics has a minor impact on search rankings. Several studies suggest that using variances of your target keyword can lead to higher rankings. 10. Spelling, grammar and reading level of writing In some circles it is thought these factors directly influence your search position. Having high level content can show your content is unique and provides value. Image optimisation Before uploading images to your website make sure file names have 12. Duplicate content been optimised. Name image files the keyword the page is trying to rank for e.g. on-page-seo.jpg rather than IMG0192093.jpg- Content that is identical to that on Add an alt text and title attribute to another website or page on your each of your images using the target keyword and/or variances of it. domain can negatively influence a site's position in the search rankings. It can actually lead to a search engine penalty. 11. Outbound link quality and theme 14. Social signals It is believed linking out to authority sites helps send trust signals to Google. Moreover, it is thought that the contents of the linked to page can act as a relevancy factor. Try linking out to authoritative pages that refer to the same topic. Social signals are becoming more important to search engine algorithms. Although not fully tested, the number of Likes, Tweets and shares has a small influence on your page's visibility in the SERPS. 13. It is a good idea to include social sharing buttons for this reason + the Number of opportunity that more people will discover your content via social media channels. Outbound Links It is recommended that less than 150 outbound links exist on any page. "SEO juice' is leaked to each of these 15. Internal Linking and Sitemap pages so try to number them. The number and the quality of internal links pointing at a page will influence its importance on its own domain. The more powerful internal 16. Content Length: links pointed at it the higher it will rank. The content on each of your pages should be over 450 words. Try to The priority of a page on a domain's site map has also been proven to affect a pages visibility. avoid anything less so the content of your site doesn't seem 'thin'. Prepared By:- www.greencircleagency.com On Page Factors Server Side Factors Link Building Link form social Channels