The Email Marketing Process
EMAIL MARKETING PROCESS
1 2 3 4 5
WAYS TO MAKE THEM OPT-IN CHOOSE THE RIGHT LOCATION USE YOUR EMAIL LIST TO THE SCIENTIFIC APPROACH HOMEWORK
ASK COMMON LAYOUT POSITIONS Get traffic DAYS OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE
Send news;
Offer discounts & promotions; E-mails that arrive on Weekends 81% of people
Share freebies; Build relationship get a higher Click Through Rate check their mail on
Launch e-mail courses; mobile devices.
Set up squeeze pages;
Use existing contacts Cross Promote TOP REASON TO UNSUBSCRIBE
SEGEMENT YOUR E-MAIL LIST
FORCE The top reported reason that Try to treat each of your
Make your content "expire"; Nurture Leads makes people unsubscribe is the segments differently
Create "member only" areas; sending frequency. Next after it
Hold contests & sweepstakes. is boring content.
WIN BACK YOUR LEADS
TRICK 1. LIGHTBOX Make Sales
Place newsletter signup 2. SIDEBAR NUMBER OF LINKS VS CTR Let go of your "dead"
checkbox at the registration 3. AFTER THE CONTENT leads and win back
Subscribe your commenters; 4. FOOTER The more links you put, the those still a bit engaged
Subscribe any content higher CTR you get. Repeat your
contributors; links throughout the e-mail.
Use surveys/quizzes; MEASURE YOUR PROFITS
Create polls & tools.
The single metric worth SUBSCRIBE RECENCY
measuring is your
Most of your newly acquired cashflow
subscribers will leave you very
soon. That's what stats say.
LEARN TO USE EMAIL TOOLS
Most people use only SENDING FREQUENCY VS CTR
20% of the power given
The more e-mails you send, by various online
the lower your CTR gets. But tools.
the difference percentage is
relatively low. Get a hold of those
80%. THE EMAIL MARKETING Process 1 5 WAYS TO MAKE CHOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com THE EMAIL MARKETING Process 1 2 4 5 WAYS TO MAKE СНOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. 4 SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com
The Email Marketing Process
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