Email Irritation

EMAIL IRRITATION WHAT ANNOYS PEOPLE ABOUT EMAILS 95% of U.S. online consumers use email for communication and business. Email is a great tool to interact and reach new, existing, and future clients. Email is not without its annoyances however, some of which can truly irritate even the most enthusiastic of users. Despite these issues, email has never been replaced and will continue to grow in the coming years. Below we've charted some of the most common email annoyances. ill EMAIL CONTINUES TO GROW Almost everyone that uses the Internet uses email. NUMBER OF EMAIL ACCOUNTS TOTAL CORPORATE CONSUMER 2010 2011 PREDICTED 2012 PREDICTED 2013 2.9 BILLION 3.1 BILLION 3.3 BILLION 3.6 BILLION 730 MILLION 2.1 BILLION 788 MILLION 2.3 BILLION 850 MILLION 2.5 BILLION 918 MILLION 2.6 BILLION ill THAT'S A LOT OF MAIL All those email accounts equates to mountains of digital mail. AVERAGE DAILY USAGE OF BUSINESS EMAILS PER PERSON GLOBAL EMAIL ESTIMATES EMAILS SENT & RECEIVED PER DAY | 75 2.8 MILLION EMAILS EMAILS RECEIVED | 62 ARE SENT EVERY SECOND LEGITIMATE EMAILS THAT MEANS | 13 | 37 SPAM EMAILS 90 TRILLION EMAILS EMAILS SENT PER YEAR 20 40 60 80 100 120 TOP FOUR ANNOYANCES What are some of the things that really bug people about emails? ATTACHMENT CHAOS THE GREAT FLOOD Nothing is more aggravating than checking your inbox in the morning only find yourself wading in a great flood of unorganized emails. You spend the rest of the day trying to figure which to answer first. All email users have found themselves immersed in attachment chaos. Trying to send them, find them, and organize them in long email chains can be nearly impossible. FW: FW: FW:, SPAM M FW; FW: SUPER SPAM FORGETFUL FORWARD You've typed up a great company update and send it out only to remember you forgot to send it to some people. You forward the message. Then you remember more people you forgot, you enter a forwarding spiral. Dealing with a daily slurry of annoying and abundant spam can drive anyone to delete their email account. THE BENEFITS OF EMAIL With all the above annoyances, why do people still bother with email? 38.5% EMAIL IS MOBILE OF MOBILE TIME IS SPENT CHECKING EMAIL. 43.5 MILLION CONSUMERS Email is with you wherever you are. As a digital medium email can be shared, collected, and read on any mobile device. This is one of the ИО% CHECK THEIR EMAIL ON A DAILY BASIS. reasons why more people check their email than use social netvwork on their mobile device. OF MOBILE TIME IS SPENT USING SOCIAL MEDIA. ADDITIONAL BENEFITS ONE-TO-MANY WAITS FOR YOU ALMOST FREE Email is asynchronous; its waits for you to fit into your schedule. There is never a set Email has the potential Email is by far one of the most inexpensive forms of communication across to be shared with an almost limitless number of people, contacts, and friends. global distances. You can email anyone in the world at no extra cost to you. time frame for when you must answer or open an email. Sources: Mashable.com "The Social Break-up" ExactMarketing I Living Internet.com I ComScore.com I Nielsen Research "Email Statistics Report 2010"| ccLoop.com I ccLoop CC