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Digital Delving: Maintaining a Positive Cyber Image

ONLINE REPUTATION MANAGEMENT BPi BluePoloInteractive KEEPING YOUR IMAGE POSITIVE ON THE WORLD WIDE WEB People are heavily influenced by what they read online about a business, brand, or person. Most people today making their decisions, especially now with the advent of smartphones and tablets. will look up a product or service online Online reputation management is the practice of monitoring the online content pertaining to a person, brand, or business, with the goal of emphasizing positive coverage rather than negative reviews and feedback or any other image-damaging content. Reputation management attempts to bridge a gap between how an entity perceives itself and how others view it. Online Reputation Management is Becoming More Important to Individuals ACCORDING TO A 2010 STUDY BY MICROSOFT AND CROSS-TAB -MARKET- 70% 7% of companies have rejected RESEARCH of Americans believe it candidates based on their affects their job search. online reputation A survey by careerbuilder.com found that 1 in 4 hiring managers used search engines to screen candidates. 1 in 10 hiring managers checked candidates' profiles on social networking sites such as fE in According to a December 2007 survey by the Ponemon a privacy INSTITUTE research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications. Reputation management for individuals may be referred as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM). u 2006 u 2009 61% 54% 47% 28% 49% 45% 39% YOUNG ADULT INTERNET INTERNET USERS AGES LESS THAN HALF OF INTERNET PEOPLE AGES 65 AND USERS AGES 18-29 SAID 30-49 SAID THEY WERE USERS AGES 50-64 HAVE OLDER, USE SEARCH THEY HAD SEARCHEDFOR SELF-SEARCHERS USED A SEARCH ENGINE TO ENGINES TO LOOK UP RESULTS CONNECTED TO CHECK UP ON THE RESULTS RESULTS CONNECTED TO THEIR NAME ONLINE TIED TO THEIR NAME THEIR NAMES. Male and female internet users are equally likely to use a search engine to monitor their digital footprints. Most who are motivated to look do find some relevant results. 63% Among those who conduct personal name searches, the majority say they find at least some relevant material connected to their name. By comparison, 35% of self-searchers say their queries do not yield any relevant results. 35% Among those who contribute contentto the World Wide Web People usually post information using their real name. People usually post content under a username or screen name that people associate with them. People usually post contentanonymously. u 2006 u 2009 46% 54% 38% 26% 41% 45% INTERNET USERS PEOPLE SOUGHT 8% SEARCH ONLINE TO INFORMATION ABOUT FIND INFORMATION THEIR FRIENDS ABOUT PEOPLE FROM THEIR PAST ONLINE REVIEWS MATTER TO BUSINESSES & BRANDS A Harvard business school research says that a one-star increase on Yelp can lead to a 9% increase in sales. Four out of five consumers, or 80%, purchase decisions based on negative online reviews, up .Co reverse their from 67% in 2010, according to the 2011 Online Influence Trend Tracker survey by Cone. Whether you represent a major corporation, own a small business, or want to manage your personal professional online reputation, BluePoloInteractive can help you manage your online presence to have maximum positive impact on your life and career. BPi BluePololnteractive Source: htp:/www.usatoday com/storyimoneybusiness/2012/1028leficient-smal-business-onine-eviews/1654365 Source: http:/pewintermet org/Reports/2010Reputation-Maragement/Summary-of-Findings asp, Source: http://pewintermet.org/Reports/2010Reputation-ManagementiPart-1Searching-for-ourselves-anine aspat Source: http/len. wikipedia.org/wikilReputation_management Image Source "Mini Workman On Keyboard by Grant Cochrane fredigitalphotos net "Hiappy Teenage Girls Having Fun Uaing Touchpad" by marinifreedigitalphotos niet 6007 9007 6007 9007 6007 9007

Digital Delving: Maintaining a Positive Cyber Image

shared by ben.eddy on Feb 17
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Internet users accrue “cyber footprints” with every tweet and Facebook photo upload. Despite privacy settings and pseudo screen names, information is still accessible for those who know where to l...

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