Design Wars - apple vs google vs microsoft

DESIGN WARS 1 APPLE versus versus GOOGLE MICROSOFT Until recently, when anyone mentioned high design among the tech giants, everyone pointed to Apple. Microsoft and Google have been known for their software and engineering prowess for most of their existence. Recently, however, these last two giants have stepped up their game in a big way. Microsoft with their Modern Ul and Google with Material design. Design is more important to the big tech giants than ever, let's see how they stack up: APPLE INTRODUCTION In with the Neue "Apple's rise offers a few important lessons about today's connection between design and business. The easiest is that design allows you to stoke consumer lust-and demand higher prices as a result." - Fast Company Apple Design Principles: Craftsmanship throughout: "For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. - Steve Jobs Empathy: An intimate connection with the feelings of the customer Focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities" Mike Markkula Impute: People form an opinion about a company or product based on the signals that it conveys Friendliness: Steve Jobs recognized early on that tech devices could be friendly and intuitive "Form and the material and process – they are beautifully intertwined - completely connected." - Jonathan Ive Design Examples: Track Name oday Artist Name – Album Name 10PM 11PM 12AM 1A 72 68 66 64 64 Friday 90 63 AirDrop: Everyone AirPlay Saturday 90 66 Sunday 93 70 Monday 90 70 sday 93 GOOGLE INTRODUCTION Holding The Cards , "Material Design doesn't just create order, it creates order with purpose and meaning. It's a sensory expression of Google's brand. If it finds purchase, it could be the first serious threat to Apple's apparent monopoly on sublime user experience."- Wired Magazine Material Design Goals Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. Develop a single underlying system that allows for a unified experience across platforms and device sizes. (From Google Material Design: Introduction) Material Design Principles Material is the metaphor: The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic Bold, graphic, intentional: The foundational elements of print-based design-typography, grids, space, scale, color, and use of imagery-guide visual treatments. Motion provides meaning: - Motion respects and reinforces the user as the prime mover. (From Google Material Design: Introduction") Design Examples delines Material Design teel My books Welcome back! Jon the Discuss on It's been a while. Read any new books lately? YES Denon Google MICROSOFT INTRODUCTION It's hip to be square "While Microsoft didn't start the flat design trend.they were the ones who've made a big impact by virtue of the development and marketing of Windows 8 which has mandated every PC on the planet and its user to become accustomed to this new and unique interface. - HongKiat.com Microsoft Design Principles Pride in craftsmanship: This principle is about attention to detail-devoting time, energy, and passion to the smallest details that are seen often or by many. Do more with less: Let clean, immersive experiences rule. Every element on the screen must have value and a clear purpose. Fast and fluid: This principle ensures that experiences are immersive and responsive. Authentically digital: This principle encourages shedding digital similes, such as leather or texture effects, stitching, shadows, and reflections. Win as one: This principle is about unifying your own work, aligning it with the common ecosystem where possible, and innovating where necessary. Design Examples Se Photos 2012 a resounding ates on each of the days sions. TechEd was abuzz on within minutes of the rkar, MD Microsoft india visitors and this namber is going News Agenda Events d download the sessions that NOKIA Tweet@rama Nokia M Stocks SIMILARITIES "The current design trends are the only sane way to support a wide range of display sizes, ratios, and pixel densities...While Material, iOS 7, and Windows may all seem superficially similar, I think their similarities exist for deeper, technical reasons." - Marc Edwards, Bjango All three companies focus on a cleaner flat design. All three companies focus on a responsive design that adapts to any screen size. All three companies focus on an intuitive, human-centric user interface. DIFFERENCES Microsoft: Focus on "live tiles", generous horizontal scrolling and bright colors. Lack of shadows and textures. Google: Use of cards, subtle gradients and shadows, and smart use of white space is what defines Material design. A 9 Apple: Thin modern typefaces, use of blurred translucency, plenty of whitespace, and parallax effects define the new Apple post iOS 7 design. HOW DOES IT IMPACT THE BOTTOM LINE? "Innovation today is inextricably linked with design-and design has become a decisive advantage in countless industries, not to mention a crucial tool to ward off commoditization." - Fast Company 5-Year Company Valuation Change Over the last 5 years, all three companies have seen significant growth in their market value. Apple, who has design innovation in its DNA, has seen the largest growth. Apple Google Microsoft 277.60% 98.62% 47.08% Jan 3, 2011 Jan 2, 2012 Jan 7, 2013 Jan 6, 2014 Jan 5, 2015 WHO IS WINNING THE WARS? As far as company-wide design goes, Apple has historically been the key winner. Over the past several years as companies like Google and Microsoft have started to codify their own design philosophies, it's worth taking a fresh look at the war. Opinions of Designers "Experience as brand. This is something Apple has always been better at. Google has put in a real effort to achieve something similar on a much more open platform, which is an ambitious but very necessary goal." - Kristy Tillman, IDEO "Regardless of whether you like or dislike, love or hate the user interface of iOS 7, the overall design is a masterpiece of style, function and market differentiation. It's a great thing for Apple, and a great thing for users." - Cult of Mac "Metro is going to take some getting used to. As I mentioned, this is a long term strategy for MS. We knew full well casual users wouldn't like it initially. Hopefully in 5 years we'll look back and see we made the right decision." - Jacob Miller, Windows UI Designer Current Value of Companies Compared The question of who among these three tech companies is winning the design wars will be answered in decades to come. At the present moment, however, if market capitalization is any indication of victory: $760 Billion Apple Market Cap April 2015 $382 Billion Google Market Cap April 2015 $398 Billion Microsoft Market Cap April 2015 CREATED BY: COASTAL CREATIVE COASTALREPRO.COM Sources: bits. blogs.nytimes.com/2014/06/16/jonathan-ive-on-apples-design-process-and-product-philosophy/ hongkiat.com/blog/google-apple-microsoft-flat-design/ GREEN FLAG DIGITAL venturebeat com/2014/06/27/top-designers-react-to-googles-new-material-design-language/ google com/design/spec/material-design/introduction html In.microsoft.com/en-us/library/windows/apps/hh781237.aspx msdn.n fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy DESIGNED BY INFOGRAPHICMONSTER.COM strategyand pwc.com/media/file/Proven-Paths-to-innovation-Success pdf cultofmac com/232040/why-ios-7-is-a-masterpiece-of-design/ 000 000 00