Declassifying Google's Hummingbird

DECLASSIFYING G0OGLE'S YHUMMINGBIRD WHAT IS HUMMINGBIRD? HUMMINGBIRD IS GOOGLE'S NEWEST SEARCH ALGORITHM, LAUNCHED ON SEPTEMBER 27, 2013. THE ALGORITHM SETS TO CHANGE THE WAY RESULTS ARE SEARCHED AND DISPLAYED. HOW DOES IT EFFECT SEO? IT HAS BEEN SAID NOTHING HAS CHANGED. IN FACT, MANY CLAIM HUMMINGBIRD WILL DEFINITELY IMPROVE RANKINGS AS LONG AS YOUR WEBSITE HOSTS HIGH QUALITY CONTENT WITH NATURAL LINKING PATTERN. SEO-WISE, HUMMINGBIRD JUST MAKES RANKING A WHOLE LOT BETTER FOR YOU! HOW DOES IT EFFECT SEARCH? Google Cat breeds RESULTS RELEVANT TO 'CAT BREEDS' WHEN SEARCHING FOR THE GENERIC TERM 'CAT BREED' FOR EXAMPLE, Cat Breedsrawan 4erent cat breedsPetfeder www.peer.c ar Cat GOOGLE PULLS DATA FROM RELEVANT WEBSITES AND DISPLAYS RESULTS RELATED TO THE TERM 'CAT BREED'. THE TAB ABOVE SHOWS he e gdy Animal PlanetGudes Cat Breed Selector cacoerycontreedeetratetoode DIFFERENT TYPES OF CAT BREEDS WHICH THE USER MAY BE INTERESTED TICA Breedssavannah cats bengal cata, maine coon cats, main www. dntetteCA m the INTO LEARNING MORE BY CLICKING ON A BREED. CLICKED ON 'TURKISH ANGORA' SELECTING THE 'TURKISH ANGORA', GOOGLE PULLS DATA TO DISPLAY RESULTS RELEVANT TO THE SEARCH QUERY WHICH HAS NOW CHANGED Turkish Angora FROM 'CAT BREEDS' TO 'TURKISH ANGORA'. RESULTS SHOWN ARE: VIDEOS, BREED INFORMATION, PICTURES AND A DATABASE. WHAT DOES THIS MEAN FOR ONLINE MARKETING? WHAT ARE THE BEST CAT BREEDS FOR ALLERGIC PEOPLE? Q EXACT MATCH KEYWORDS NO LONGER RELEVANT! HINT: HUMMINGBIRD LOVES CONVERSATIONAL SEARCH! THE RISE OF CONTENT MARKETING ARTICLES NEWS BLOGGING PRS GUIDES CONTENT MARKETING IS A TYPE OF MARKETING STRATEGY THAT INVOLVES THE CREATION OF ORIGINAL CONTENT THAT IS SHARED AND PUBLISHED IN ORDER TO ACQUIRE CUSTOMERS. THE WRITTEN CONTENT CAN BE PRESENTED IN A VARIETY OF FORMATS: BLOGS, PAPERS, NEWS, VIDEOS, INFOGRAPHICS, CASE STUDIES, HOW- TO GUIDES, FAQ, ARTICLES AND MORE. THE GOAL OF CONTENT MARKETING IS NOT TO SELL BUT TO SERVE AS A BRIDGE TO COMMUNICATE BETWEEN CUSTOMERS AND THE CLIENTS. CONTENT MARKETING IS DELIVERING HIGH QUALITY, VALUABLE AND ORIGINAL WRITTEN CONTENT TO ITS CUSTOMERS TO CREATE LOYALTY TO THE BRAND. HOW DOES THIS EFFECT ME? GOOGLE PULLS DATA FROM AROUND THE WEB FROM VARIOUS WEBSITES AND DISPLAYS IT ON THE FRONT PAGE. THIS MEANS PEOPLE DON'T NEED TO VISIT YOUR WEBSITE TO GET THE INFORMATION THEY NEED. THIS MEANS PEOPLE MAY NOT SEE YOUR WEBSITE AND YOUR BRAND! WHAT SHOULD I D0?! WORDS OF ADVICE KEEP CALM AND ADAPT YOUR STRATEGIES (ADAPT LIKE A CHAMELEON!) USE WHITE HAT SEO (BLACK HAT SEO PROVIDES SHORT TERM REWARDS. BAD SEO!) OPT FOR HIGH QUALITY CONTENT AND ADAPT NATURAL LINK BUILDING METHODS (POORLY WRITTEN ARTICLES AND POOR LINK BUILDING METHODS WILL HARM YOUR WEBSITE AND ULTIMATELY YOUR BRAND!) I FOLLOWED THE RULES THEN.? WHEN THE RIGHT MOMENT COMES... POUNCE ON IT! (PSST! TAKE ADVANTAGE OF CONTENT MARKETING!) SYNDACAST HTTP://WWW.SYNDACAST.COM/ TELEPHONE: + 66 2 663 5170 [email protected] SOURCES FORBES.COM > SEARCHENGINELAND.COM> SEROUNDTABLE.COM