CRM101: A Novice Guide to Customer Relationship Management

CRM 101 A NOVICE GUIDE CUSTOMER RELATIONSHIP MANAGEMENT is a broadly recognized, widely-implemented strategy for managing and nurturing a IDEAS BUSINESS PLAN CRM ERP company's interactions with customers, clients and sales prospects. SUCCESS It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, and technology work in synergy to increase profitability, and reduce operational costs. PPORT ENT ADVUCE processes, HELP Because CRM is ultimately about business success, it is important to define your business processes, best practices, and organizational needs before selecting a product. Just about all CRM solutions available provide 360° views of customer data. Some have better support for sales and marketing and other for service and support. It is important to determine whether your organization will benefit most from a feature rich or foundation architecture solution before selecting a final solution. Customer Portals Partner Portals (CRM) Customer Management Analytics Campaign Response (Prospects) Integration Other Limited Access (ERP) Financials Reporting Management- Dashboards Field Sales / Service- CRM In short, CRM is the best way for your company to excel above the competition. When used effectively, CRM strategies can help build your business, your brand reputation, and foster long-term relationships with clients. SOURCES: WIKIPEDIA: Customer Relationship Management. GREEN BEACON SOLUTIONS: Customer Relationship Management.