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content marketing

E.CONTENT R/SE RISE Nearly 30% SMS of digital marketers in a recent survey agreed their inbound marketing (or content marketing) programs are starting to outperform traditional outbound marketing efforts, as buyers look more to social networks to get educated. FOUNDATIONS OF GREAT CONTENT MARKETING Strategies that magnetically attract visitors to your website BE THE BUYER Put yourself in their shoes. BE AUTHORITATIVE Demonstrate your industry expertise. BE STRATEGIC Don't add content for content sake. It should match the energy and depth of your reputation and knowledge. BE PROLIFIC Publishing great content is a journey, not a destination. Publish often, but make sure the content is great, not good. BE PASSIONATE If the customer senses an automated approach to content production, you may lose him. Show passion and integrity in every piece of published content. BE TOUGH ON YOURSELF Don't get lazy. Constantly inspire yourself, your small business depends on it. INFORMATION VS IMAGINATION Content Marketing or Inbound Marketing takes advantage of the creative, disruptive marketing opportunities Traditional marketing encompasses the left-brain marketing strategies of the 20th Century. of Internet-driven 21st Century. Savvy Small Businesses will take advantage of both! TRADITIONAL MARKETING Magazine Ad Radio Ad Trade INBOUND MARKETING show Telephone call Business CONTENT MARKETING card White Case Blogs Раpers Studies Video Infographics OUTBOUND MARKETING MIND-BLOWING FACTS & FIGURES SEARCH ENGINES 70% of the links search users click on are organic, not paid. 60% of all organic clicks go to the top three organic search results. LANDING PAGES 12 leads more more more 6 leads | leads 401-1000 website pages website pages landing pages landing pages >30 >40 landing pages landing pages 51-100 <10 1-5 BLOGGING Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blogging efforts. SOCIAL MEDIA Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012) f critical or important to their business has increased by 75%. The number of businesses that say Facebook is 50% gt Google+ attracted 20 million users within the first 3 weeks of its launch. Pinterest referrals Spend 70% more than visitors referred from non-social channels, including search, according to industry reports. LEAD GENERATION Research shows that 35-50% of sales go to the vendor that responds first. Relevant emails drive 18 times more revenue than broadcast emails. By 2013, lead management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. KEY TAKE AWAY Content marketing means "No tricks" - just lots of research, hard work and content creation in audio, video and written formats. It's the value you offer to your followers and community that create the sales. W LDCARD DIGITAL REFERENCES Gartner: http://www.gartner.com/id=1975115 Hubspot Blog: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx Hubspot: http://www.hubspot.com/marketing-resources/marketing-statistics/

content marketing

shared by lansa on Jul 07
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This infographic shows the foundations of content marketing and the differences between inbound or traditional marketing and outbound or content marketing

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