Content is King

CONTENT is still KING Content pulls in traffie EACH DAY 27 MILLION UNIQUE PIECES OF CONTENT ARE UPLOADED TO THE WEB Part of what makes content so powerful is its ability to connect with huge numbers of people. Every interest is represented in blogs and other content channels, leaving consumers of every interest with plenty of places to dive into the content that best captures their attention. COMPANIES THAT BLOG RECEIVE 55% MORE VISITORS LEADS FROM ORGANIC SEARCH HAVE A 14.6% CLOSE RATE 55% 14,6% 3 TIMES 329 MIL MORE LEADS FROM CONTENT THAN LEGACY CHANNELS“ people read at least one blog each month BLOGS BRING 434% 0097% more indexed pages more indexed links' Visitors engage with content CONTENT IS A LEADING DRIVER IN CLOSING SALES' 3:1 Drawing in leads is one thing, but getting the kind of engagement that leads to a conversion is where the action's at. Strong content is a leading driver in the area, too. 61% OF SHOPPERS PREFER BRANDS THAT OFFER CUSTOM CONTENT of consumers are of consumers prefer to get to know brands via blogs, more interested in 68% of people read about the brands they like online 60% seeking a product after reading about it online 70% as opposed to ads' Content is more than just blogging VIDEO POSTS ATTRACT 3 TIMES MORE INBOUND LINKS THAN TEXT While blogging is a great way to reach potential customers, visual content is also a must-have tool for building a brand. In fact, written articles are more successful when accompanied by visual content, going by the numbers. ARTICLES WITH IMAGES ARE 94% MORE VIEWED THAN ARTICLES WITHOUT IMAGES OF SMARTPHONE USERS WATCH VIDEOS ON THEIR DEVICE VIEWERS ARE 75 85% MORE LIKELY TO BUY AFTER WATCHING A PRODUCT VIDEO® PERCENT 46.1% PEOPLE THINK WEBSITE DESIGN IS THE MOST IMPORTANT THING WHEN ASSESSING BRAND CREDIBILITY 1. http://www.contentplus.co.uk/marketing-resources/infogra phics/anatomy-of-content-marketing 2. http://www.prnewsonline.com/water-cooler/2013/07/16/infograph- ie-state-of-content-marketing-2013/ 3. http://blogging.org/blog/blogging-stats-2012-infogra phic 4. http://leaderswest.com/2013/05/12/infographic-25-of-market- ing-budget-spent-on-content-marketing/ 5. http://www.mediabistro.com/alitwitter/social-content-marketing-stats_b46012 6. http://blog.hubspot.com/- brightlabs. blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx 7. http://blogs.terrapinn.com/online-video/2012/03/09/on- line-video-sta tistics-mobile-video-projections-ooyala 8. http://www.invodo.com/html/resources/video-statistics/ 9. http://www.billiondollargraphics.com/infographics.html 10. http://www.salesforcemarketingcloud.com/blog/2013/08/50-content-marketing-stats/ www.brightlabs.com.au