Bold & Justified

o TYPO GRAPHY BOLD JUSTIFIED By CreativeMarket.com Aa BLACK LETTER FRANKTUR TEXTURA GOTHIC TYPOGRAPHIC EVOLUTION o 1452 Blackletter is based on Gothic FIRST MOVABLE TYPE type and late medieual calligraphy, these styles range from those marking the beginning of Gothic printing to the ornate Gothic types of O 1469 FIRST HUMANIST TYPE 19th century Germany. Aa HUMANIST VENETIAN OLD STYLE 1501 ° AaBbCeDdEeFfGgHhlijjKkLIMm + GARAMOND DESIGNED UuVWwXxYvZz FIRST ITALICIZED TYPE Humanist is the first Roman 1557 typefaces created by Venetian printers. They are FIRST DEFINITIVE SCRIPT characterized by short, thick serifs, slanted cross stroke & ascenders with slanted serifs. O 1682 FIRST TRANSITIONAL TYPE Aa SCRIPT 1702 o FIRST NEOCLASSICAL TYPE Scripts include typefaces which evoke the formal CALSON DESIGNED H 1734° penmanship or cursive writing. AaBbCeDdEcFIGgHhliJjkkLIMm + DIDOT DESIGNED uWwAxhZz + BIDONI DESIGNED hlijjKkLIMm NHOoPpQgRrSs TiUuVWwXxYv O 1816 FIRST TYPE WITH COUNTER PUNCH Aa Аа АМБST TRANSITIONAL REALIST FIRST SANS SERIF TYPE Transitional is the bridge between old style & modern serifed typefaces. Characterized by sharper serifs and more uertical axis'. 1817 FIRST SLAB SERIF TYPE Aa 1820 o GEOMETRIC AaBbCcDdEeFfGgHhliJiKkLIMm FUTURA DESIGNED UUVVWWXXYYZZ FIRST DISPLAY TYPE TIMES NEW ROMAN 4 Geometric typefaces are sans o 1952 serif faces constructed from FIRST TYPE DESIGNED WITH SOFTWARE simple geometric shapes. ascdef MODERN DIDONE 1953 FIRST HANDDRAWN TYPE Modern serifed typefaces 1953 • were a radical break from AaBbCcDdEeFfGgHhIiJjKKLIMm + COURIER DESIGNED UuVvWwXxYyZz + HELVETICA DESIGNED liJjKKLIMm NnooPpogRTSSTIUuVvWwXxYyZz FIRST TYPE WITH MANY traditional typography. WEIGHTS {UNIVERS} Characterised by high contrast of strokes, straight serifs and vertical axis, O 1963 FIRST LETRASET MECHANISTIC SLAB SERIF EGYPTIAN D2 • 1966ning for kerning FIRST JOINING SCRIPT Slab-serifed typefaces are characterized bų the functional feel that came to o 1984 prominence during the industrial revolution. Due to FIRST SYSTEM FONT limited legibility from the heauy serif, they are used for decorative purposes. 1995 • FIRST GRUNGE TYPEFACE K YOU'RE NOT DONE. •Joday You'ue got the basics. Now go look up Garald, Didone, Lineal, Grotesque, Neo-grotesque, Glyphic, NEW & BEAUTIFUL TYPEFACE MADE AVAILABLE EVERYDAY Graphic, Gaelic & Non-latin. (Yeah, you try to fit everything into one itty-bitty infographic} TYPOGRAPHIC ANATOMY Design will save the world. CROSS STROKE ASCENDER COUNTER BEAK ASCENT fITTLE X HEIGHT LINK LVERTEX LARM LIERMINAL *ESPUR LOBE FINIALJ LSERIF TAN HAIRLINE - L CROTCH BOWL- -ASCENDER TEARDROP TERMINAL Right after rock & roll does. - APEX ARC STEM CROSSBAR СAP НЕҚНТ — LIGATURE MIDLINE DECENT- LOOP LAPERTURE BILATERAL SERIFS OPEN COUNTER LEG SPINE -BASE LINE good. NOW THAT YOU'RE CAUGHT UP. LET'S TALK TYPE. over 90,000 62,000 over O 455,000 TYPEFACE AVAILABLE TODAY UNIQUE INDIVIDUAL FONT FILES over O . 25,000 FONT FAMILIES TYPEFACE AVAILABLE IN 2010 over 30% IN THE LAST TWO FONT FOUNDRIES 30,000 71% 28,000 OVER TEN YEARS 2003 2005 OTHER GYLPHIC ENGRAVED 2,017 HANDDRAWN TECHNICAL 8% INITIALS 14% SCRIPT 3,567 SCRIPT HEADLINE 25 000 36% FONT FAMILIES OTHER SANS SERIF GROTESQUE TRANSITIONAL HUMANIST 2,993 SERIF TYPE MODERN 20% GRUNGE 8% GEOMETRIC 8,812 DISPLAY 6% 6% 2% 2,140 SYMBOL 4,741 SANS SERIF 1,434 SLAB SERIF 586 BLACKLETTER 1,559 OLD STYLE SERIF AVERAGE NUMBER OF GLYPHS Ad 230 SINGLE POSTSCRIPT 250 SINGLE TRUETTYPE {RATIO OF SERIF TO SANS SERIF} 295 SINGLE OPENTYPE TTF 375 SINGLE OTF 486 TYPEFACE FAMILY 763 PRO TYPEFACE FAMILY Style that's just your type. some style options variations between typefaces AVG. NUMBER OF STYLES PER FAMILY FRUTIGER UNIVERS HELVETICA 3.5 40 63 111 STYLES STYLES STYLES STYLES Most popular first character of type family names P3CS Hello. average length of typeface name Least popular first character of type family names Trade Gothic Kontrapunkt Adellç Basic Cartogothic Meruba New MFHocefler Text %#3 # X 9 QZU (8) TYPOGRAPHY AROUND THE WORLD ISRAEL Most expensive type families GERMANY Most Type designers USA Buys the most type families NORWAY Cheapest type families SYSTEM TYPOGRAPHY 2012 100 80 60 2010 % 0 MOST POPULAR TYPEFACES INSTALLED ON OSX, WINDOWS & LINUX COMBINED 118 100 NUMBER OF TYPEFACE INSTALLED AUTOMATICALLY ON SYSTEM INSTALL TOP TYPEFACES INSTALLED BY OPERATING SYSTEM LUCIDA SANS HELVETICA URW CHANCERY ТАНОМА LUCIDA GRANDE CENTURY SCHOOLBOOK ARIAL VERDANA GENEVA URW GOTHIC MS SANS SERIF MONACO URW BOOKMAN COURIER NEW COURIER NUMBUS SANS TREBUCHET MS LUCIDA BRIGHT URW PALLADIO COMIC SANS LUCIDA SANS NUMBUS MONO GEORGIA TIMES NUMBUS ROMAN PALATINO VERDANA DEJA VU SANS FRANKLIN GOTHIC HELVETICA NEUE DEJA VU SERIF ARIAL BITSTREAM CHARTER GEORGIA TYPE ON THE WEB 90,000 MOST DOWNLOADED WEBFONTS 291,497 SANSATION 234,537 241.740 TYPEFACES 267.729 PT SANS 268.854 COLABORAT WALKWAY 460,121 ALLEY 487.500 QUICKSAND 43.037 544,749 299.595 228 .906 CHUNK GOODDOG MD WEB FONTS 49% OF THE TODAYS AVAILABLE TYPEFACE ARE DESIGNED FOR THE WEB ΤΥΡΕΚΙT VS FONTFACE 63,945 NUMBER OF WEBSITES USING WEBFONT SYSTEM THE REST 712 43,037 NUMBER OF TYPEFACES 87 NUMBER OF FONT FOUNDRIES 108 $99/YEAR $50/YEAR $25/YEAR FREE FREE! {BUT NOT GUILT FREE} COST SUPER EASY EASE OF SETUP & NAVIGATION CODE-HEAVY FAST SPEED FASTER WEB BROWSERS& MOBILE WEB BROWSERS PLATFORMS TECHNOLOGY 19% 15% OTHER INDUSTRY DISTRIBUTION OF 11% 22% WEBFONT INTEGRATION SYSTEMS BUSINESS BUSINESS 8% EDUCATION RELIGION ENTERTAINMENT NEWS HEALTH $30 PRICEY TYPE $24 10 2007 2012 AVERAGE COST PER TYPEFACE 2010 SOME BEST SELLERS HELVETICA $29. $360. S1654. PER STYLE PER FAMILY DESIGNERS SELL DIRECTLY TO BUYER PRO CHARACTER SET FRUTIGER SAY PER STYLE 100% DESIGNERS SELL NON- EXCLUSIVLY TO RESALER 50-70% $792 DESIGNERS SELL 20-50% EXCLUSIVLY TO FOUNDRY S2844RO CHARACTER SET TYPE DESIGNERS REVENUE UNIVERS S30 PER STYLE S308R FAMILY $4479m PER PRO CHARACTER SET VILLAGE FONTS.COM VEER MYFONTS 8% FONTSHOP 56% 56% USE OF TYPE DISTRIBUTERS Creative MARKET www.CreativeMarket.com SOURCES TYPE FOUNDRIES TODAY: A STUDY OF THE INDEPENDENT TYPE FOUNDRY INDUSTRY HTTP://www.EINA. EDU/ARXIUS/Docs 2/DURU_RUXANDRA. PDF MYFONTS HTTP://NEW.MYFONTS.COM/ Most COMMON FONTS PER OPERATING SYSTEM HTTP://www.CODESTYLE.ORG/css/FONT-FAMILY/SAMPLER-COMBINEDRESULTSFULLSHTML FONTSPRING.COM HTTP://FONTSPRING.COM/ TYPEKIT USAGE STATISTICS HTTP://TR /TRENDS. BUILTWITH.COM/WIDGETS/TYPEKIT FONTSQUIRREL.cOM HTTP://FONTSQUIRREL.COM/ FONT SHOP HTTP://www.FONTSHOP.COM/20YEARS/ TYPEKIT.COM HTTPS://TYPEKIT.COM/ 100 TYPES TIMELINE HTTP://www.100TYPES.COM/100rYPES.COM.TIMELINE.HTML OST PER AVERAGE CO