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Blog Design for Killer SEO

Blog Design for Killer Search Engine Optimization 01 BEAUTY COUNTS Professional design can reduce 02 blog blog blog bounce rate, increase page views & earn more links. 01 03 02 SEARCH BOX Make it easy for visitors to search 7,784,292 your site. websites using RSS. 768 06 21% 03 RSS IS ALIVE! Encourage RSS subscriptions with well-placed buttons. PIXELS of the top 10,000 sites use RS. 04 BREADCRUMBS Used by visitors for navigation and by search engines to help categorize your content. 08 12 05 NAVIGATION Use HTML and CSS to create sensible navigation. Avoid links that rely on javascript or Flash. Correlation between 09 # of internal links on a page and higher rankings. 06 IMAGES Keep file sizes optimized to reduce page load times. Use alt text attributes and define width & height. 07 KEEP IT ABOVE THE FOLD Place important content where visitors can see it without scrolling. 10 08 LINK TO YOUR BEST CONTENT Create unique category or hub pages to feature your best posts. 09 DON'T OVERDO LINKS SOCIAL NETWORK ACCOUNTS Too many dilute your link juice and may cause crawling issues. A limit of 100 per page is a good rule of thumb. f 750+ Million 200 Million in 100 Million 10 WATCH YOUR AD SPACE Don't let ads outweigh your unique content. Too many ads may hurt your rankings. 8 777 02.90 SECONDS 12 4 Billion Number of things shared every day on Facebook, 11 ENCOURAGE COMMENTS Median Page Load Speed Comments build a sense of community, attract links & provide free long tail content. HOW CONTENT IS SHARED 31% f 10% OTHER Sharing produces 12 SHARING FOR EVERYONE Make your content easy to share 11% via social sites and email. of all 51% Internet EMAIL traffic 13 TEST FOR SPEED Reduce page bloat by optimizing images, combining CSS into external files and enabling caching. 14 CRAWL & VALIDATE Test your blog using online SEO tools to crawl and validate your site. 15 May cause SEO problems 15 Pick a Powerhouse Platform • Pages that are all images without text DA+ Domain Authority # of Linking Domains • Links that rely on Javascript or Ajax DA 99 99 wordpress.org 2,272,879 • Heavy use of Flash • Frames 95 95 drupal.org 95,572 • Content hidden behind form submissions 94 94 joomla.org 340,036 • 100s of links 90 90 tumblr.com 379,443 • Hidden text 90 90 posterous.com 155,630 88 88 moveabletype.com 15,494 Sources 87 87 b2evolution.net 13,287 http://www.addthis.com/services 85 85 typepad.com 381,992 http://gs.statcounter.com/ http://www.opensiteexplorer.org/ http://www.seomoz.org/ designed by Dawn Shepard http://trends.builtwith.com/feeds/RSS www.shepardportfolio.com Most common desktop browser height. RANKINGS

Blog Design for Killer SEO

shared by ice9web on Aug 02
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Blogging is at the heart of everything this company stands for. A blog is so much more than a pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral cent...

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seomoz

Category

Computers
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