Beyond the Billboard

BEYOND BILLBOARD THE THE FUTURE OF OUT-OF-HOME ADVERTISEMENTS The former king of outdoor advertisements, the billboard, is getting a digital face lift. Consumers will be met with customized and fully interactive forms of multimedia. The billboard will become mobile, personal, and tailored to your specific needs as a consumer. Here are a few ways the out-of-home ad experience has changed and will change. INVESTMENT IN OUT-OF-HOME DIGITAL ADVERTISING INVESTMENT IN DIGITAL BILLBOARDS It is estimated that in this year, out-of-home advertising is set to expand by 8.3% One of the fastest growing forms of out-of-home advertising is in the area of digital billboards. It is expected to double in the next five years. $24.4 BILLION $26.4 BILLION $2.6 BILLION $5.2 BILLION 2010 2011 2010 2015 DIGITAL ADVERTISEMENTS PROVE MORE EFFECTIVE Advertisers and marketers are turning to these new forms of out-of-home advertising largely due to their effectiveness and ROL. of consumers that interacted with a digital out-of-house 70% advertisement had told another person about the advertisements within 72 hours 49% of consumers stop and interact with digital out-of-home advertisements 13% of consumers stop and watch plasma screen advertisements 18% of consumers told seven or more people of consumers stop and look at poster advertisements THE FUTURE OF OUT-OF-HOME ADVERTISING Soon, this digital form will dominate the landscape of advertising and marketing. 9 OUT OF 10 AD A AD AD AD Out-of-home advertisements will be digital by the end of the de ecade EMERGING FORMS OF OUT-OF-HOME ADVERTISEMENTS CONTEXTUAL ADVERTISING Outdoor advertising will soon be tailored to the situations of consumers. For instance, a YOU KNOW YOU NEED ONE consumer waiting at a bus stop may see an advertisement for car sharing. If it starts to rain in the area of the bus stop, the advertisement might change to an ad for an umbrella. MULTISENSORY ADVERTISING Another new avenue of environmental advertising involves all five senses, not just sight. Advertisers are looking into holographic video, sound, lighting and smell integration to develop a new ad experience and a lasting effect on the consumer's memory of the ad experience. BEST UDON IN THE CITY! MOBILE PHONE INFORMATION 20% OFF! Near field communications (NFC) is a group of short-range wireless technologies currently used in some smartphones. NFC will pave the way for a new means of out-of-home advertising. In the future, when passing a store with your mobile device, coupons or advertisements specific to the store will be transferred to your mobile phone instantly. PERSONAL PREFERENCE PROFILES WELCOME BACK JANE WE HAVE NEW JEANS IN YOUR FAVORITE A COLORI WHY DON'T YOU TRY THEM OUT? Advertisers and marketers are creating super profiles from your public social media profiles that include details about the user/consumer's body type, favorite color, favorite food, birthday, anniversaries or dislikes. In combination with near field communication, the billboard experience will become personal and specific. GESTURE-BASED ADVERTISING Using the technology derived from Microsoft's Kinect, marketers can use gesture-based technology to turn out-of-home advertisements into the ultimate form of user interaction. An advertisement on a sports storefront could have passing consumers see themselves experiencing a new sport using virtual reality. Buy SellAds. Soarces: ScreenMediabaly I 3MGTG "Upfroat and Personal" Report I Ecenomist / Reactrix I Yaboo Finance BEYOND BILLBOARD THE THE FUTURE OF OUT-OF-HOME ADVERTISEMENTS The former king of outdoor advertisements, the billboard, is getting a digital face lift. Consumers will be met with customized and fully interactive forms of multimedia. The billboard will become mobile, personal, and tailored to your specific needs as a consumer. Here are a few ways the out-of-home ad experience has changed and will change. INVESTMENT IN OUT-OF-HOME DIGITAL ADVERTISING INVESTMENT IN DIGITAL BILLBOARDS It is estimated that in this year, out-of-home advertising is set to expand by 8.3% One of the fastest growing forms of out-of-home advertising is in the area of digital billboards. It is expected to double in the next five years. $24.4 BILLION $26.4 BILLION $2.6 BILLION $5.2 BILLION 2010 2011 2010 2015 DIGITAL ADVERTISEMENTS PROVE MORE EFFECTIVE Advertisers and marketers are turning to these new forms of out-of-home advertising largely due to their effectiveness and ROL. of consumers that interacted with a digital out-of-house 70% advertisement had told another person about the advertisements within 72 hours 49% of consumers stop and interact with digital out-of-home advertisements 13% of consumers stop and watch plasma screen advertisements 18% of consumers told seven or more people of consumers stop and look at poster advertisements THE FUTURE OF OUT-OF-HOME ADVERTISING Soon, this digital form will dominate the landscape of advertising and marketing. 9 OUT OF 10 AD A AD AD AD Out-of-home advertisements will be digital by the end of the de ecade EMERGING FORMS OF OUT-OF-HOME ADVERTISEMENTS CONTEXTUAL ADVERTISING Outdoor advertising will soon be tailored to the situations of consumers. For instance, a YOU KNOW YOU NEED ONE consumer waiting at a bus stop may see an advertisement for car sharing. If it starts to rain in the area of the bus stop, the advertisement might change to an ad for an umbrella. MULTISENSORY ADVERTISING Another new avenue of environmental advertising involves all five senses, not just sight. Advertisers are looking into holographic video, sound, lighting and smell integration to develop a new ad experience and a lasting effect on the consumer's memory of the ad experience. BEST UDON IN THE CITY! MOBILE PHONE INFORMATION 20% OFF! Near field communications (NFC) is a group of short-range wireless technologies currently used in some smartphones. NFC will pave the way for a new means of out-of-home advertising. In the future, when passing a store with your mobile device, coupons or advertisements specific to the store will be transferred to your mobile phone instantly. PERSONAL PREFERENCE PROFILES WELCOME BACK JANE WE HAVE NEW JEANS IN YOUR FAVORITE A COLORI WHY DON'T YOU TRY THEM OUT? Advertisers and marketers are creating super profiles from your public social media profiles that include details about the user/consumer's body type, favorite color, favorite food, birthday, anniversaries or dislikes. In combination with near field communication, the billboard experience will become personal and specific. GESTURE-BASED ADVERTISING Using the technology derived from Microsoft's Kinect, marketers can use gesture-based technology to turn out-of-home advertisements into the ultimate form of user interaction. An advertisement on a sports storefront could have passing consumers see themselves experiencing a new sport using virtual reality. Buy SellAds. Soarces: ScreenMediabaly I 3MGTG "Upfroat and Personal" Report I Ecenomist / Reactrix I Yaboo Finance BEYOND BILLBOARD THE THE FUTURE OF OUT-OF-HOME ADVERTISEMENTS The former king of outdoor advertisements, the billboard, is getting a digital face lift. Consumers will be met with customized and fully interactive forms of multimedia. The billboard will become mobile, personal, and tailored to your specific needs as a consumer. Here are a few ways the out-of-home ad experience has changed and will change. INVESTMENT IN OUT-OF-HOME DIGITAL ADVERTISING INVESTMENT IN DIGITAL BILLBOARDS It is estimated that in this year, out-of-home advertising is set to expand by 8.3% One of the fastest growing forms of out-of-home advertising is in the area of digital billboards. It is expected to double in the next five years. $24.4 BILLION $26.4 BILLION $2.6 BILLION $5.2 BILLION 2010 2011 2010 2015 DIGITAL ADVERTISEMENTS PROVE MORE EFFECTIVE Advertisers and marketers are turning to these new forms of out-of-home advertising largely due to their effectiveness and ROL. of consumers that interacted with a digital out-of-house 70% advertisement had told another person about the advertisements within 72 hours 49% of consumers stop and interact with digital out-of-home advertisements 13% of consumers stop and watch plasma screen advertisements 18% of consumers told seven or more people of consumers stop and look at poster advertisements THE FUTURE OF OUT-OF-HOME ADVERTISING Soon, this digital form will dominate the landscape of advertising and marketing. 9 OUT OF 10 AD A AD AD AD Out-of-home advertisements will be digital by the end of the de ecade EMERGING FORMS OF OUT-OF-HOME ADVERTISEMENTS CONTEXTUAL ADVERTISING Outdoor advertising will soon be tailored to the situations of consumers. For instance, a YOU KNOW YOU NEED ONE consumer waiting at a bus stop may see an advertisement for car sharing. If it starts to rain in the area of the bus stop, the advertisement might change to an ad for an umbrella. MULTISENSORY ADVERTISING Another new avenue of environmental advertising involves all five senses, not just sight. Advertisers are looking into holographic video, sound, lighting and smell integration to develop a new ad experience and a lasting effect on the consumer's memory of the ad experience. BEST UDON IN THE CITY! MOBILE PHONE INFORMATION 20% OFF! Near field communications (NFC) is a group of short-range wireless technologies currently used in some smartphones. NFC will pave the way for a new means of out-of-home advertising. In the future, when passing a store with your mobile device, coupons or advertisements specific to the store will be transferred to your mobile phone instantly. PERSONAL PREFERENCE PROFILES WELCOME BACK JANE WE HAVE NEW JEANS IN YOUR FAVORITE A COLORI WHY DON'T YOU TRY THEM OUT? Advertisers and marketers are creating super profiles from your public social media profiles that include details about the user/consumer's body type, favorite color, favorite food, birthday, anniversaries or dislikes. In combination with near field communication, the billboard experience will become personal and specific. GESTURE-BASED ADVERTISING Using the technology derived from Microsoft's Kinect, marketers can use gesture-based technology to turn out-of-home advertisements into the ultimate form of user interaction. An advertisement on a sports storefront could have passing consumers see themselves experiencing a new sport using virtual reality. Buy SellAds. Soarces: ScreenMediabaly I 3MGTG "Upfroat and Personal" Report I Ecenomist / Reactrix I Yaboo Finance BEYOND BILLBOARD THE THE FUTURE OF OUT-OF-HOME ADVERTISEMENTS The former king of outdoor advertisements, the billboard, is getting a digital face lift. Consumers will be met with customized and fully interactive forms of multimedia. The billboard will become mobile, personal, and tailored to your specific needs as a consumer. Here are a few ways the out-of-home ad experience has changed and will change. INVESTMENT IN OUT-OF-HOME DIGITAL ADVERTISING INVESTMENT IN DIGITAL BILLBOARDS It is estimated that in this year, out-of-home advertising is set to expand by 8.3% One of the fastest growing forms of out-of-home advertising is in the area of digital billboards. It is expected to double in the next five years. $24.4 BILLION $26.4 BILLION $2.6 BILLION $5.2 BILLION 2010 2011 2010 2015 DIGITAL ADVERTISEMENTS PROVE MORE EFFECTIVE Advertisers and marketers are turning to these new forms of out-of-home advertising largely due to their effectiveness and ROL. of consumers that interacted with a digital out-of-house 70% advertisement had told another person about the advertisements within 72 hours 49% of consumers stop and interact with digital out-of-home advertisements 13% of consumers stop and watch plasma screen advertisements 18% of consumers told seven or more people of consumers stop and look at poster advertisements THE FUTURE OF OUT-OF-HOME ADVERTISING Soon, this digital form will dominate the landscape of advertising and marketing. 9 OUT OF 10 AD A AD AD AD Out-of-home advertisements will be digital by the end of the de ecade EMERGING FORMS OF OUT-OF-HOME ADVERTISEMENTS CONTEXTUAL ADVERTISING Outdoor advertising will soon be tailored to the situations of consumers. For instance, a YOU KNOW YOU NEED ONE consumer waiting at a bus stop may see an advertisement for car sharing. If it starts to rain in the area of the bus stop, the advertisement might change to an ad for an umbrella. MULTISENSORY ADVERTISING Another new avenue of environmental advertising involves all five senses, not just sight. Advertisers are looking into holographic video, sound, lighting and smell integration to develop a new ad experience and a lasting effect on the consumer's memory of the ad experience. BEST UDON IN THE CITY! MOBILE PHONE INFORMATION 20% OFF! Near field communications (NFC) is a group of short-range wireless technologies currently used in some smartphones. NFC will pave the way for a new means of out-of-home advertising. In the future, when passing a store with your mobile device, coupons or advertisements specific to the store will be transferred to your mobile phone instantly. PERSONAL PREFERENCE PROFILES WELCOME BACK JANE WE HAVE NEW JEANS IN YOUR FAVORITE A COLORI WHY DON'T YOU TRY THEM OUT? Advertisers and marketers are creating super profiles from your public social media profiles that include details about the user/consumer's body type, favorite color, favorite food, birthday, anniversaries or dislikes. In combination with near field communication, the billboard experience will become personal and specific. GESTURE-BASED ADVERTISING Using the technology derived from Microsoft's Kinect, marketers can use gesture-based technology to turn out-of-home advertisements into the ultimate form of user interaction. An advertisement on a sports storefront could have passing consumers see themselves experiencing a new sport using virtual reality. Buy SellAds. Soarces: ScreenMediabaly I 3MGTG "Upfroat and Personal" Report I Ecenomist / Reactrix I Yaboo Finance BEYOND BILLBOARD THE THE FUTURE OF OUT-OF-HOME ADVERTISEMENTS The former king of outdoor advertisements, the billboard, is getting a digital face lift. Consumers will be met with customized and fully interactive forms of multimedia. The billboard will become mobile, personal, and tailored to your specific needs as a consumer. Here are a few ways the out-of-home ad experience has changed and will change. INVESTMENT IN OUT-OF-HOME DIGITAL ADVERTISING INVESTMENT IN DIGITAL BILLBOARDS It is estimated that in this year, out-of-home advertising is set to expand by 8.3% One of the fastest growing forms of out-of-home advertising is in the area of digital billboards. It is expected to double in the next five years. $24.4 BILLION $26.4 BILLION $2.6 BILLION $5.2 BILLION 2010 2011 2010 2015 DIGITAL ADVERTISEMENTS PROVE MORE EFFECTIVE Advertisers and marketers are turning to these new forms of out-of-home advertising largely due to their effectiveness and ROL. of consumers that interacted with a digital out-of-house 70% advertisement had told another person about the advertisements within 72 hours 49% of consumers stop and interact with digital out-of-home advertisements 13% of consumers stop and watch plasma screen advertisements 18% of consumers told seven or more people of consumers stop and look at poster advertisements THE FUTURE OF OUT-OF-HOME ADVERTISING Soon, this digital form will dominate the landscape of advertising and marketing. 9 OUT OF 10 AD A AD AD AD Out-of-home advertisements will be digital by the end of the de ecade EMERGING FORMS OF OUT-OF-HOME ADVERTISEMENTS CONTEXTUAL ADVERTISING Outdoor advertising will soon be tailored to the situations of consumers. For instance, a YOU KNOW YOU NEED ONE consumer waiting at a bus stop may see an advertisement for car sharing. If it starts to rain in the area of the bus stop, the advertisement might change to an ad for an umbrella. MULTISENSORY ADVERTISING Another new avenue of environmental advertising involves all five senses, not just sight. Advertisers are looking into holographic video, sound, lighting and smell integration to develop a new ad experience and a lasting effect on the consumer's memory of the ad experience. BEST UDON IN THE CITY! MOBILE PHONE INFORMATION 20% OFF! Near field communications (NFC) is a group of short-range wireless technologies currently used in some smartphones. NFC will pave the way for a new means of out-of-home advertising. In the future, when passing a store with your mobile device, coupons or advertisements specific to the store will be transferred to your mobile phone instantly. PERSONAL PREFERENCE PROFILES WELCOME BACK JANE WE HAVE NEW JEANS IN YOUR FAVORITE A COLORI WHY DON'T YOU TRY THEM OUT? Advertisers and marketers are creating super profiles from your public social media profiles that include details about the user/consumer's body type, favorite color, favorite food, birthday, anniversaries or dislikes. In combination with near field communication, the billboard experience will become personal and specific. GESTURE-BASED ADVERTISING Using the technology derived from Microsoft's Kinect, marketers can use gesture-based technology to turn out-of-home advertisements into the ultimate form of user interaction. An advertisement on a sports storefront could have passing consumers see themselves experiencing a new sport using virtual reality. Buy SellAds. Soarces: ScreenMediabaly I 3MGTG "Upfroat and Personal" Report I Ecenomist / Reactrix I Yaboo Finance