To app, or not to app

TO APP, OR NOT TO APP Pros & cons of responsive design, mobile websites or mobile apps 2014 Mobile internet should take over desktop internet usage The number of smartphones will exceed 1.82 billion That's almost 1 phone for every 4 people! units worldwide this year 91% of all US adults have a smartphone. 25% of mobile users in the U.S. are mobile only 271 million adults in the U.S. own some type of mobile device 22% 13% 91% of internet content Global mobile traffic now of US citizens have represents roughly of Internet traffic their mobile device within reach 24/7. consumed in the US on mobile devices Apple and Samsung 3 out of every 5 searches are conducted on a mobile device make up almost 50% of the smartphone market Worldwide business mobile devices are projected to grow from 889 million in 2012, to over 1.4 billion by 2016 The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016 $22 billion 2010 2015 More than 80% of people are disappointed when browsing the web on mobile devices. 5 Why choose a responsive design? VISUAL • You build one single website and it resizes itself accordingly • A single URL solution may better preserve link equity • Responsive design leads to a seamless experience across devices • Responsive design fosters consistency. • Same code and content for all layouts Responsive sites makes it easier for Google to crawl, index, and organize content. iOS 7 7 Why go for an app? 01 You can provide more customized & personalized experience 02 A mobile app can be a simple method for collecting user data 03 Apps are useful if you are targeting a niche section 04 Apps are expensive; you have to build a unique app for each major platform 25% of US retailers offer mobile apps 60%. of tablet users prefer reading news on the mobile web than via an app Most common complaints on iOS and Android 26% 23% 22% 33% 26% 25% lack of features crashing poor design crashing not working lack of features The average app rating: App Store is 2.9 stars Google Play is 2.2 stars Last year, 45% of luxury hotel brands have developed apps The average American mobile owner uses 23 27% apps, up from 14 in 2011 of luxury brands have never updated their apps 7 Why choose a mobile site? Google report a 500% growth in mobile search in the last two years. • Mobile websites are accessible by search engines • It's more cost effective and it's easier to maintain. It is easier to rank higher in mobile search because only 3% of companies have a mobile site Works across all platforms, while apps are device-specific • Mobile websites increase propensity to purchase • Low development charges compared to responsive design sites Consumers are 51% 67 % of users claim they are more likely to purchase from a mobile-friendly website more likely to purchase from retailers that have mobile-specific websites. 300 000 900 000 mobile apps have been developed so far Apple's and Google's app stores offer more than 900 000 apps each Mobile shopping will account for 12% of global ecommerce turnover by 2015, 4 What about E-Commerce? 75% 23% of smartphone owners prefer to use a website for shopping, of mobile users use their mobile device for shopping 56% of mobile users said they had experienced a problem with a mobile app. In the past six months 79% 79% of consumers would retry a mobile app only once or twice if it failed to work 16% would give it more than two 16% attempts. 22% 1/3 88% of sportswear brand apps are eCommerce enabled of top 100 US retailers don't have smartphone apps. of mobile users have used sites to get discounted deals SOURCES: http://www.factbrowser.com/tags/apps//?page=4 http://www.techrepublic.com/blog/smbit/why-your-small-business-should-have-a-mobile-app/837 http://www.tatvic.com/blog/choose-mobile-apps-or-mobile-website-for-your-business/ http://www.adobe.com/devnet/html5/articles/ten-things-you-need-to-know-about-responsive-design.html http://connect.icrossing.co.uk/mobile-optimisation-strategy-responsive-design-or-standalone-site_10412 http://blog.apptopia.com/25-mobile-stats-for-2013/ http://www.mdgadvertising.com/blog/wp-content/uploads/2013/06/should-you-build-a-mobile-app-or-mobile-website.png http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-needs-2013-3 www.WebdesignerDepot.com Webdesigner Depot is passionate about design and everything that goes along with it. Our goal is to share the latest and greatest findings, tips, and techniques for web designers and developers. http://mashable.com/2012/12/11/responsive-web-design/ http://econsultancy.com/us/blog/62326-85-of-consumers-favour-apps-over-mobile-websites D: