Anatomy of a Tech-Savy Grocery Shopper

ANATOMY Going to the grocery store just means jotting down a list on a Post-It and picking up the basics, right? Not anymore. Recipe planning, nutritional info, list organization, coupon searching and more are all going high-tech. Our computers and smartphones make grocery shopping easier in so many ways. Take a look at the habits of the modern OF A TECH-SAVVY GROCERY SHOPPER grocery shopper. SHOPPING LIST 94% of shoppers make a list - whether handwritten, on the web, on a mobile app or more - before they go grocery shopping. 94% 84% of smartphone users integrate their mobile phone into their grocery shopping in some way. 84% How Do We Use Mobile Devices at the Grocery Store? 42% BUY $5 OFFI MOBILE MOBILE GROCERY LIST COUPONS 42% of mobile shoppers have checked a grocery list. 26% have looked for coupons. 51% 25% QR MOBILE SHOP & PLAN CODES 51% of mobile shoppers have looked for meal ideas on their phones while shopping. 1 out of 4 who scan QR (quick response) codes did so in a grocery store 22% 22% of shoppers who use mobile devices at the grocery store are 18-24 years old. MOBILE @ THE GROCER Even if you aren't yet mobile, you can still use technology to your advantage for finding recipes, planning meals, making lists and ensuring you don't forget anything at the store. AT HOME AND IN THE AISLES ASSISTANCE FOR THE SAVVY SHOPPER Ziplist: A mobile-friendly website and app for meal and grocery planning. SHOPPING ZipList 1. Available wherever you are: web, mobile, text 2. Share lists with friends and family 3. Save favorite recipes from the web, TV and magazines all in one place 4. Browse and search for new recipes from 1000's of favorite publishers 5. With one click, add ingredients from recipes to your shopping list MARCH 2012 1,000,000 ZipList reached 1 million shoppers between its web and mobile services in March 2012 And between 2010 and 2011... using mobile grocery lists using mobile apps for shopping viewing recipes on mobile devices +36% +75% +103% ..and the numbers just keep growing! Top 7 Types of Items Added to Shopping Lists Produce 18.2% Baking & Cooking 10.8% Dairy & Cream 10.6% Meats 3.7% Canned Foods, Soups & Mixes 3.0% Condiments, Dressings & Oils 2.6% Drinks 1.9% About 4 in 10 produce items added are green vegetables, which pack plenty of vitamins! Parmesan is the most common cheese, accounting for 25% of all cheeses added to lists. Fun Fact: the only non-food item in the top 50 items added to shopping lists was toilet paper! ZIPLIST'S TOP 10 MOST-SCANNED ITEMS 2011 What individual items do shoppers scan to add to their lists? Common household goods that need to be replaced immediately after being used up! Refilling the kitchen and pantry takes priority. Rice Chex Plecrusts Ziploc truvia whiskas KISSES Ziploc Crescent DO WE MAKE WHAT WE CRAVE? ZipList lets shoppers save time and plan their recipes for the week, allowing them to choose healthier, more involved recipes. What We Crave Crock Pot Santa Fe Chicken Crock Pot Chicken Healthy Baked Chicken Nuggets Skinny Taco Dip Baked Potato Taco Chili Soup Crock Pot Santa Fe Chicken Baked Potato Crock Pot Chicken Chicken with Artichokes Chicken Rollatini with Spinach alla Parmigiana Soup Taco Chili & Angel Hair What We Make With ZipList's assistance, planning wins out over cravings in the aisles. It turns out that technology can help you and your family shop smarter. SOURCES: http://get.ziplist.com/ http://www.appolicious.com/ http://freshbitesblog.com/ http://www.comscore.com * ZipList http://freshbitesblog.com/