Zero moment of truth
Marketing ZNO Media Mosaic Dfferentiate yourseit Zero Moment of Truth Of zero Moment Truth Shoppers New Path Purchase INFORMATION SEARCH 52% 42% trust online ratings and reviews as most shoppers research influential in purchase 2. ALTERNATIVEEVALUATION about products decisions followed by advice from friends and 62% 21% family at 49% of shoppers search for deals online before at least half of their 37% shoppers read expert and user reviews of shoppers find online social sources an shopping trips influential driver when PURCHASEDECISION 21% making decisions Consumers are using shoppers visit price comparison sites and 14% search 7.9 discount coupons different media sources when shopping for products or services 4 24% POST-PURCHASEBEHAVIOR Company Website: 42% Global Search: Globally, 24% 50% of consumers engage in online search activity used social media to help make purchase decisions shoppers engage in digital post purchase behavior US Moms search The average shopper consults products on c ompany websites 2011, 41% In 10.4 Press Coverage: Twitter: 75% 66.9% US decision makers used LinkedIn for marketing sources prior to purchase twice as many as year ago 50%. You Tube: retail companies promoted brands through print media consumers use twitter to consumers find out products and services refer to YouTube for watching brand or product video in 2012 17% Google Plus: marketers in US use ZN Google Plus for marketing SMOT STIMULUS SECOND MOMENT OF TURTH Consumers become aware about a product through TV or newspaper ads FMOT FIRSTMOMENT OF TURTH Product is used, experienced 70% of buying decisions and reviews are shared TV, Smartphone and tablet Ads increase purchase intent by with others are made IN STORE 32% The brand interacts with the consumers write product reviews or comments online 46% of consumers shopper in store; the interaction is instantaneous, decisive and can be inflective for the brand trust TV Ads Sources: + Hipcricket "2011 Mobile Marketing Survey Research Brief" + Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S, April 2011 + Google, Zero Moment of Truth + http://newsroom.cisco.com/release/1128065 Media Mosaic Differentiate yourself.
Zero moment of truth
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