Is Your Website Working for Your Business?

IS YOUR WEBSITE WORKING FOR YOUR BUSINESS? THINGS YOU NEED TO ENHANCE ON YOUR WEBSITE FOR OPTIMUM MARKETING OPPORTUNITIES WHAT BRAND OWNERS OFTEN THINK: "My website is up. It will give me a lot of business opportunities." WRONG Websites often become an "online brochure" for brands. It isn't that way. READ BELOW IF YOU HAVE MADE THE RIGHT TOOLS AND STRATEGIES IN PLACE TO MAKE YOUR WEBSITE WORTH THE INVESTMENT. DO YOU KNOW YOUR MARKET WELL? KNOWING YOUR MARKET PERSONAS IN CREATING CONTENT. QUALITY WORKS OVER QUANTITY. 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. Interesting content is a top 3 reason people follow brands on social media. 90% of consumers find custom content useful and 78% believe that organizations providing Custom content are interested in building good relationships with them. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. DO YOU HAVE LANDING PAGES FOR YOUR PRODUCTS? CREATION OF LANDING PAGES FOR LEAD GENERATION EFFORTS TO EDUCATE AND ENGAGE WITH IDEAL PROSPECTS. Companies with 30 or more landing pages actually generate 7x more lecads than those with fewer than 10. M 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. Businesses with 31 to 40 landing pages got 7x more leads than those with only 1 to 5 landing pages. Those with over 40 landing pages got 12x more leads than those with only 1 to 5 landing pages ARE YOU CONNECTED TO A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE? IT HELPS YOU TO: Track each information and engagement you have with your potential and existing customers Implement behavior based marketing Know your market more Provide content to appropriate market group Shorter sales cycle Better tracking of alignment between sales and marketing ARE YOU TRACKING ONLINE METRICS? MEASURING YOUR ONLINE METRICS TO FIND WHAT WORKED AND WHAT DIDN'T. THESE NUMBERS WILL GREATLY HELP WITH YOUR MARKETING STRATEGIES Traffic to lead ratio Lead to customer ratio Landing page conversion rates Inbound links ul Blog views Social Media reach