Word of Mouth Marketing in the Digital Age

WORD OF MOUTH MARKETING IN THE DIGITAL AGE 96% OF PEOPLE HAVE GIVEN A WORD OF MOUTH REFERRAL IN WHICH THEY PROVIDED THE FOLLOWING CONTACT INFO NAME 93% PHONE 64% ... AND EMAIL 59% 53% FOLLOWED UP ON THE WEBSITE 59% REFERRAL in 9% Linkedln O 2% Other Social Media f 7% Facebook 1% Other Contact Info 4% Twitter Know where I can get some new pants? 93% Yep. OF PEOPLE HAVE BEEN INTORDUCED TO A NEW BUSINESS VIA WORD OF MOUTH IN THESE CASES, PEOPLE PREFERRED TO RECEIVE THIS CONTACT INFO: 97% NAME 72% EMAIL 69% PHONE 61% WEBSITE 13% Linke din Profile 10% Facebook Profile 3% Twitter Profile 3% Other Contact Info 1% Other Social Media 9 OUT OF 10 PEOPLE RESEARCHED THE REFERRAL BEFORE MAKING CONTACT I like to live dangerously THESE WERE THE RESEARCH PLATFORMS: BBB 8% 1% 15% 43% 36% 73% 29% (and about half of people ask for multiple referrals) 92% I like options. I'm good. WHEN FINALLY MAKING A DECISION PEOPLE BASE THEIR CHOICE ON THESE FACTORS (IN ORDER OF IMPORTANCE) 1. THE REFERRER 2. THE WEBSITE 3. REVIEWS 4. LINKEDIN PROFILE 5. FACEBOOK PROFILE 7. TWITTER PROFILE 8. OTHER SOCIAL MEDIA SO BEAR IN MIND... INTHE DIGITAL AGE YOUR REPUTATION ALONE MAY NOT SEAL THE DEAL. CO. DAN2K www.yokoco.com www.dan2k.it INTERACTIVE MARKETING Data taken from 2014 survey by Yoko Co. digital agency need to know ALL OTHERS OTHER SOCIAL EDA TWITTER FACEBO OK LINKEDIN SEARCH ENGINE(S) O WEBSITE