Will Your Business Be Left Behind?

ONINE DVERTISING MOST AUSTRALIANS ARE ONLINE That's over They tend to SKEW YOUNGER (2010) THE INTERNET INFLUENCES CONSUMERS BUSINESSES ARE STARTING TO TAKE ADVANTAGE OF ONLINE ADVERTISING HOWEVER, THE CONSTRUCTION INDUSTRY IS LEGGING BEHIND 19 MILLION internet users! 62% of them use social media like facebook. THAT'S WHERE SUBBYFINDER COMES IN 71% 2,804,000 and twitter 2,548,000 In 2012, 71% of Australian Internet users looked online for brand reviews and other consumers' opinions about a product while 59% watch online videos when deciding what and if to buy. 1,814,000 About 43% of Australian businesses have some sort of online presence. Large businesses are more likely to 832.000 2,046,000 2,984,000 The construction industry ranks as the industry with the third least web presence, ahead of only the agriculture and transportation industry. 1,072,000 HAVE WEBSITES than small businesses. 59% Talk it Up through Subbyfinder an online solution dedicated to the CONSTRUCTION, MINING AND BUILDING SECTORS WITHIN AUSTRALIA. We provide a portal for businesses to list and ADVERTISE THEIR SERVICES aimed at customers in their local area and beyond. Our development team has built one of the most robust SEO systems available making it easier for future clients to find your business. We also manage all social media: FACEBOOK, YOUTUBE, TWITTER, GOOGLE PLUS, LINKEDIN and more. All you have to do is sign up for a profile and upload your businesses' information like project photos, videos, staff information and brochures. Then, you're good to go. COMPANY age (years) 15-17 18-24 25-34 COMPANY 35-44 45-54 55-64 65- Industry Businesses with a web presence ~80% Have internet Even though the majority of Australian use social media for personal reasons, 1 IN 5 USE IT TO FOLLOW BRANDS for special offers and ma Arts and Recreation Services Information Media and Telecommunications 64.9 % 58.3 % MINellelia 95% 96% 93% purchases. Wholesale Trade 90% 85% 71% 37% COMPANY 57.3 % access in 2011 Financial and Insurance Services Manufacturing 55.8 % VANS BY F9 ·) FILA ON Lee YOU TURE ARMANI JEANS 43% OF 2200 52.0 % 50.3 % 50.3 % In short, Subbyfinder takes the hassle out implementing and maintaining an online presence by doing all of the hard work for you at a fraction of the cost. It'll give you the freedom to focus on the day-to-day operations of your business. So you wouldn't stop your Watch to save time, Don't Cut your Advertising to save Costs. 0-4 Rental, Hiring and Real Estate Services Professional, Scientific and Technical Services ...and have BUSINESSES EMPLOYEES HIGHER INCOMES (2010) THE NORTH FACE EMPLOYEES 6,434,000 WIKPEDIA WILL YOUR BUSINESS BE LEFT BEHIND? Mining Retail Trade The income generated from online transaction for goods and/or services has, meanwhile, skyrocketed. It went from $81 billion to $123 BILLION by 2009. 48.7 % The upsurge in income generated led to more spending in online advertising. By 2010, Australian businesses spent more than 2 MILLION DOLLARS marketing their products and services online. That year also saw an increase in spending in : 46.0 % Accommodation and Food Services 40% of them said that social media research of a product 4,033,000 42.8 % 9 in 10 Australians use the Electricity, Gas, Water and Waste Services Other Services JOIN NOW Over half Average time spent online 40.8 % Internet ONCE A WEEK per week: 19 HOURS 40% use it DAILY 40.4 % 1,651,000 Administrative and Support Services TOP 5 1,230,000 TTTT TTTTT RESULTED IN A 39.6 % 751,000 Health Care and Social Assistance IT'S HOW WE BUILD PURCHASE. sites visited by Australians: 36.4 % The world of online advertising can be rather daunting from the outside looking in. There's SEO, social media, day-to-day web site management. It's a lot to deal with. It's enough to ask- is it even worth it? SUBBYFINDER knows that it is definitely worth it, and for the construction industry in particular, it has tremendous potential to take advantage of the Internet and all of its benefits. income 36% of those users checking social networking sites 19 HRS 40,000- 80,000- CONSTRUCTION N/A 119,000 120,000- 40,000 27.4 % • Online classified advertising (AUD) 1. GOOGLE SEARCH 2. FACEBOOK 3. YOUTUBE HOME PAGE 4. GOOGLE MAPS 5. WIKIPEDIA 79,999 Transport, Postal and Warehousing +24% 21.7 % SOURCES: http://www.abs.gov.au/ausstats/absG.nsf/Products/8167.0-2010-11-Main+Features-Business+Use+of+Information+Technology?0penDocument http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/8146.02010-11?0penDocument http://www.internetworldstats.com/sp/au.htm http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Main+Features50lun+2011 http://www.slideshare.net/digitaljungle/australian-social-media-internet-facts https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Australia#0nline_Advertising http://www.abs.gov.au/ausstats/abse.nsf/Products/8167.0-2010-11-Main+Features-Business+Use+of+Information+Technology?0penDocument http://www.acma.gov.au/webwr/_assets/main/lib311995/2009-10_comms_report-complete.pdf http://www.aimia.com.au/getfile?id=5310&file=FinalYellow_SocialMediaReport_digital_screen.pdf http://www.nielsen.com/au/en/news-insights/reports-downloads/2012/nielsen-australian-online-consumer-report-2011-2012.html Agriculture, Forestry and Fishing 10.9 % • General display advertising 24/7 ONCE A DAY +22% 72% This is because construction businesses RELY ON "WORD-OF-MOUTH" advertising or on past experiences with clients. Businesses get comfortable with this marketing model and don't see a reason to advertise online. 89% 95% 97% 74% $81 BILLION • Search and directories advertising +19%