Why SMS marketing is a perfect match for the finance and insurance industry

FINANCE & INSURANCE (£ 5,513,091 TOTAL OPT-INS 1,000,000 PEOPLE IN THE UK HAVE OPTED TO RECEIVE COMMUNICATIONS FROM FINANCE AND INSURANCE COMPANIES Opportunity: Over 5.5 million people will opt-in to receive messages from finance and insurance companies in 2013, rising to 5.86 million in 2015. By 2015, smartphone users will account for 4.5 million opt-ins. CRM key stats: Males dominate the opt-ins for communications from finance and insurance companies, with 3.34 million, compared to 2.17 million females. Males are also more accepting of frequent messages – more than once a month – with 35% of total male opt-ins versus 21% of total female opt-ins. The most likely demographic to opt-in are 35-44 year olds, followed by 25-34. Around the UK: The five most popular regions for opt-ins are London (951,259), Yorkshire (727,558), Central (672,378), Granada (589,513), and STV (511,642). FEMALE OPT-INS MALE OPT-INS FEATUREPHONE OPT-INS SMARTPHONE OPT-INS 2,152,473 3,118,942 | 3,339,448 2,173,642 GRAMPIAN 102,308 TYNE TEES 403,851 TOTAL OPT-INS TOTAL OPT-INS GRAMPIAN YORKSHIRE STV 648,903 ARE WILLING TO 166,581 STV RECEIVE A MESSAGE FINANCE AND INSURANCE COMPANIES AT LEAST WELCOME FREQUENT COMMUNICATIONS EACH MONTH FROM FINANCE AND INSURANCE COMPANIES ONCE A QUARTER BORDER LONDON 385,646 GRANADA 589.513 WELCOME COMMUNICATIONS FROM FINANCE AND AND INSURANCE COMPANIES MULTIPLE TIMES PER MONTH YORKSHIRE TOTAL OPT-INS CENTRAL ANGLIA HTV HTV CARLTON LONDON 214,609 MERIDIAN TOTAL OPT-INS WEST COUNTRY MERIDIANANCE AND INSURANCE 175,809 EAST QUARTERLY WANT MESSAGES FROM text local Business Mobile Messaging TYNE TEES