Why Should You Listen to Your Sports Fans? (Part 2)

FAN PROPENSITY TO SWITCH Fans may not stick around if teams don't consider their feedback - which may become more evident as fans use social media, online streaming and other new avenues to interact with teams around the workd. 30% Have switched 22% favorite teams Will switch favorite teams KEY BENEFITS TO A SPORTS COUNCIL Interact in real-time with a representative coOuncil of your fans to impact your marketing portfolio, including: MARKETING INVESTMENTS DRIVE YOUR SEASON TICKET FUNNEL THROUGH TARGETED ENGAGEMENT TECHNIQUES • Optimize marketing programs, special events, ticket packages, in-game experiences, social media messaging and more. • Learn from your marketing decisions how behaviors Engagement tactics to be run at each stage of the funnel: and tastes change over time. Season Ticket Holders SPONSOR & ADVERTISER SUPPORT Renewals • Provide support to sponsors and advertisers through & Satisfaction Season direct access to your fans. Ticket Waitlist • Offer pre/post validation studies as a partner value-add. • Authenticate effective media placement in multiple channels. Lapsed Season Ticket Holders Re-engage & Recover Aquisition & Promotion BRAND VALUE Group & Single • Understand the drivers of your brand, locally and globally. Market • Develop your brand image through all touch points, including players, arena, mascots, coaches, cheerleaders, etc. Local Fans Local Businesses & Position From Apri 8th to April Sth 2013 an onine survey was conducted among 687 randomiy selected American aduts 18+ who are Vision Critical America panelists and who have a favorte sports team in the NFL, NHL, MLB. or NBA The results have been statistically weighted according to education, age. gender, region, and ethnicity American Community Survey data to ensure a sample representative. Disorepancies in or between totals are due to rounding For more information on Vision Critical's Sports Fan Councls, please oontact Chris Bondarenko at [email protected] or Dan Fergusson at dan.fergussonavisioncritical.com.