Why Reviews Can Make Or Break Your Business

WHY REVIEWS CAN MAKE OR BREAK YOUR BUSINESS According to a Pepperdine University study, online reviews are among the top two drivers of new customers in the door. Ask A Friend Online Reviews Close Proximity Other Yellow Pages 20% 40% 60% 80% 100% When asked if online rating/review sites are used to research companies before doing business with them, respondants answered: MYes 86% No 14% Most Influential Review Sites Which online rating/review sites do you use to research businesses? I Once a week I Once a month I Several a year INever Google yelp: YAHOO! Oo tripadvisor urbanspoon © Citysearch bing edmunds RateMDacom Angies list súperpages.com Epinionsco vtals Don't use Reviews Sites Other 20 40 60 80 100 120 140 160 180 200 Ștar ratings are critical. Haying no reviews is as bad as håving negative reviewšs. Would Not Try Might Try I Would be likely to try ***** **** No Star 50 100 150 200 The number of reviews affects credibility. What is the minimum number of reviews that would make a rating appear credible? 14 to 7 reviews 34% 32% 18 to 11 reviews More than 12 reviews 30% 11 to 3 reviews Complainers are motivated to complain. If you had a bad experience with a şervice, where would you pošt a negative review? 69% 19% 8% 4% ONE TWO THREE NO Consumer Consumer Consumer Rating Site Consumer Rating Sites Rating Sites Rating Sites What devices are used to READ online reviews and ratings? Desktop Laptop Smartphone Tablet IOften Sometimes Never Other 50 00 150 What devices are used to WRITE reviews? Desktop Laptop Smartphone Tablet Sometimes Other 40 In most cases, happy customers stay silent. The challenge is connecting happy customers to the online review sites that matter most. Sources http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business http://techcrunch.com/2012/09/02/berkley-study-half-star-change-in-yelp-rating-can-make-or-break-a-restaurant/ http://searchengineland.com/study-72-of-consumers-trust-online-revlews-as-much-as-personal-recommendations-114152 http://www.revlewinc.com/PepperdineOnlineReviewsSurvey.pdf http://www.nielsen.com/us/en/insighpress-room/2012/niesen-global-consumers-trust-in-earned-advertisinggrows.html3 http://milo.com/blog/rave-reviews-why-do-they-matter-most-to-local-businesses/idisplay-wide http://googlemobileads.blogspot.com/2011/06/global-mobile-research-on-smartphone.html O Reviewlnc WHERE REVIEWS MEAN BUSINESS INFOGRAPHIC DESIGNED BY NationalPositions Profitable Internet Marketing