Why Nonprofits Need A Social Media Strategy

2014 Why Nonprofits Need A Social Media Strategy You Tube Who is using Social Media? All generations are adopting new social behaviors and taking advantage of social technologies online to interact in unprecedented ways. The following debunks the myth that social media is used exclusively by younger generations. Traffic By Social Media Audience Growth 68% Female 25-44 years old 57% Male 21-38 years old 55% Female 35+ years old 10 20 30 40 50 60 70 I GEN Y GEN X BOOMERS Twitter Facebook Pinterest Born: 1980's - 90's 1960's - 70's 1940's - 60's The following statistics are from a 2013 eNonprofit Benchmarks Study of Nonprofits « 98% have a Facebook page with an average community size of over 8k fans. 2013 IN REVIEW Average Facebook and Twitter communities grew by 30% and 81% in 2012, respectively. Average value of a Facebook "Like" is $214.81 (over 12 months following acquisition). Connect 23% Do not Millennials want to act quickly and connect easily, so it makes sense that the smartphone figures prominently in their interactions with nonprofit organizations. TI% Of Millennials say they have smartphones More than three-quarters of survey respondents said they own a smartphone (and another 7% expect to get one in 2012), and 79% of smartphone owners said they have in some way connected with a nonprofit via smartphone. This prominence of smartphone usage is making a mobile strategy more critical than ever for nonprofits - and mobile now means much more than just texting. They're also viewing websites, gathering information and, in some cases, giving Millenials were asked "In What Ways Have You Interacted With A Nonprofit On Your Smartphone?" Millenials were asked "How Do You Prefer To Check-In?" « Facebook: 51% « Posted Photos: 25% « Twitter: 31% (Voted In Contests: 25% « E-mail: 67% « Signed Up to Volunteer: 23% 37% 22% « I've Checked-In: 13% ( Videos: 25% Facebook Check-In Twitter Check-in « I've Tweeted From Events: 17% «Shared News: 33% In which of the following ways have you interacted with a Nonprofit on Twitter? Follow 87% Criticism 8% Asked A Question 21% #Hastagging 57% Compliments 62% Information 46% Retweeted 67% Updates 32% wnspire http://cdn.trustedpartner.com/docs/library/achieveMCON2013/themillennialimpactreport2012.pdf http://www.councilofnonprofits.org/files/Convio_Social-Media-Guide.pdf http://www.slideshare.net/juliagulia77/say-media-presentation-nonprofits-and-social-media-julia-campbelI http://mediacause.org/social-media-networks-nonprofits/ © 2014 Winspire YouTube Twitter Facebook