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Why Multi-Channel Communication?

Why Multi-Channel Communication? iGroup's DMx platform will help you reach your existing customers and prospects using their channel of choice across direct mail, email, SMS, web and social media platforms. THE PREFERENCE FOR BOTH MAIL AND EMAIL COMMUNICATION HAS INCREASED ACROSS ALL SECTORS 66% IN THE PAST YEAR. want to do business with companies that give them the choice of receiving bills and statements by mail or email. Australia has one of the highest rates of smartphone ownership in the World, ahead of KEEP IT PERSONAL High levels of recall suggest the US and UK. consumers still 71% access the internet on their engage with personalised communication. smartphone at Direct mail most valued least daily. by young families Email most valued by Australian young professionals households read 73% Make it @ quick! 3 minutes Press most valued by older professionals of the addressed mail they receive. Social media and The average time spent opening and reading mail. online display most valued by youth iGroup's DMx platform will help you reach your existing customers and prospects using their channel of choice across direct mail, email, SMS, web and social media platforms. iGroup Sources: 'Channel Preferences: Research into consumer preferences of marketing and transactional communications', Australia Post (2013), Smartphone Index, Telstra (2013) Infographic designed by Santosh Kushwaha A USTRALIAI • www.igroupaustralia.com.au

Why Multi-Channel Communication?

shared by daSantosh on Feb 26
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This infogrphic is created for iGroup aurstralia. It tell how iGroup's DMz platform will help people reasch their existing customers and prospects using their channel of choice across direct mail, ema...

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iGroup

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Business
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