Why Market Your Healthcare Organization Online?

Why Market Your Medical Practice Online? Patients are searching for you online 2 80% 36 % of men of U.S. adults search for health information online 50 % of women Education level of patients searching for doctors online What are patients searching for? Age of patients searching for doctors online 26 % Some high school 44% 36 37 31 % High school grad 43 % Some college Doctors and healthcare Hospitals or other 58 % College grad professionals medical facilities 18-29 30-49 50-64 65+ Reach prospective patients through SEO Optimize your website to appear higher in Google searches 62% of people click on links found on the 1st page of search results SEO 23% only look at the first few results 39% look at the entire page 90% 90% DO NOT look past the 3rd page 50% of internet users are more likely to click on a search result if the brand appears multiple times on the results page Get more out of your marketing budget SPENDING Average revenue per physician specialty Inbound leads, such as SEO, cost 61% less than outbound Cardiology $1,319,658 the Small Business Administration Family practice $1,622,832 leads, such as TV, print & radio advertising. suggests: Gastroenterology $1,450,540 Internal medicine $1,678,341 small businesses with $1,364,131 $ 842,711 Obstetrics / gynecology Inbound $135 Outbound $346 revenues less than $5 million should allocate 7- 8% percent Ophthalmology COST PER LEAD Orthopedic surgery $2,117,764 of their revenue to marketing Pediatrics $ 856,154 Is your medical practice using its website to its full potential? Get started. Sources: Medical Web Experts http://www.sba.gov/community/blogs/how-set-marketing-budget-fits-your-business-goals-and-provides-high-return-investmen http://www.iprospect.co.th/about/whitepaper_seuserbehavior_apr06.htm http://pewinternet.org/Reports/2011/HealthTopics/Part-4/Summary-Charts.aspx www.medicalwebexperts.com The most trusted company in the healthcare marketing and IT solutions industry. http://www.marketingsherpa.com/2012SearchMBRSEOExcerpt.pdf http://www.hubspot.com/state-of-inbound-marketing/ http://www.merritthawkins.com/pdt/2010 revenuesurvey.pdf