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Why Global Companies Focus Their Attention On Very Specific Markets

Why Global Companies Focus Their Attention on Very Specific Markets Other Markets Bhutan Cote d'Ivoire Ghana Kyrgyz Rep Laos 20 Largest 20 Fastest Growing Liberia Economies Economies Маcau Total 2013 Mongolia Median 2013 Nominal GDP Panama GDP Growth Other Markets (PPP, USD): Paraguay Australia Rate: 8.05% Sienna Leone 68,330 bil Canada Sri Lanka France 78% of Global GDP +380% Global Rate Tanzania Italy Timor-Leste South Korea Turkmenistan China Saudi Arabia Uzbekistan Brazil Germany Spain Dem Rep Congo Ethiopia Philippines India Indonesia Taiwan UK Iran Japan Mexico Russia Turkey US Total Population: 4,983 bil Other Markets Bangladesh Egypt Nigeria 76% of Global Population Pakistan 20 Largest Russia Populations Thailand Vietnam

Why Global Companies Focus Their Attention On Very Specific Markets

shared by darrylmdavis on Jan 22

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The combination of high investor return expectations as well as hawkish cost consciousness has global companies increasingly seeking "growth". While growth opportunities and their definition vary grea... tly among companies , there are some common criteria, notably the pace of macro-economic growth (GDP growth), the size/depth of economies (GDP size) and population size to provide a large consumer and/or labor basis. Those countries which excel in at least one of those categories tends to get attention and those which tick more than one box are often "big fish". What's less appreciated is that many such markets - particularly high growth markets - come with their share of perils and those with multi-faceted attractiveness are very rare, indeed, leading many companies to confine their struggle for market shares, revenue growth and talent to a minority of markets overall. All figures are sourced from the Economist (2013)