Why Email Subscribers Unsubscribe

Why Email Subscribers Unsubscribe DOs & DON'Ts TO GET THEM STAY Are You Sending Too Much Email, Too Fast? 91% 47% 35% 20% Consumers have unsubscribed Consumers receive too many emails Marketers email an address 2-3 times/month Marketers email an address 4-6 times/month Set expectations - Tell people when and what they'll get in return for subscribing to your emails. Example: Subscribe now to get marketing tips, event reminders and promotions delivered right to your inbox WHAT TO DO: once a week. DO DON'T o Send your email messages on a O Change or increase your frequency consistent basis. Example: Mail every without notifying subscribers. other Tuesday at 10 am so people know when to expect your messages. Is Your Content a Snooze? 50% Recipients find content repetitive and boring 25% Recipients find content irrelevant. DO DON'T o Introduce new content on a o Bombard readers with excessive frequent basis. o Answer questions, give advice, self-promotion. Too much "me, me, me" will turn readers off. include how-tos, tips and other helpful info. How Subscribers End It 67% Click "Unsubscribe" 17% Delete the email 8% Click the spam or junk button DO DON'T o Abide by CAN-SPAM. o Test on a frequent basis to see O Mail someone if they've unsubscribed. what works best. o Ask subscribers why they unsubscribe. Skadidle Sources: DMA "National Client Email Report" (2013) Return Path "Email Intelligence Report Q3 2012" (2012) Why Email Subscribers Unsubscribe DOs & DON'Ts TO GET THEM STAY Are You Sending Too Much Email, Too Fast? 91% 47% 35% 20% Consumers have unsubscribed Consumers receive too many emails Marketers email an address 2-3 times/month Marketers email an address 4-6 times/month Set expectations - Tell people when and what they'll get in return for subscribing to your emails. Example: Subscribe now to get marketing tips, event reminders and promotions delivered right to your inbox WHAT TO DO: once a week. DO DON'T o Send your email messages on a O Change or increase your frequency consistent basis. Example: Mail every without notifying subscribers. other Tuesday at 10 am so people know when to expect your messages. Is Your Content a Snooze? 50% Recipients find content repetitive and boring 25% Recipients find content irrelevant. DO DON'T o Introduce new content on a o Bombard readers with excessive frequent basis. o Answer questions, give advice, self-promotion. Too much "me, me, me" will turn readers off. include how-tos, tips and other helpful info. How Subscribers End It 67% Click "Unsubscribe" 17% Delete the email 8% Click the spam or junk button DO DON'T o Abide by CAN-SPAM. o Test on a frequent basis to see O Mail someone if they've unsubscribed. what works best. o Ask subscribers why they unsubscribe. Skadidle Sources: DMA "National Client Email Report" (2013) Return Path "Email Intelligence Report Q3 2012" (2012)