Why Email Marketing is Still in Vogue

WHY EMAIL MARKETING IS STILL IN VOGUE How Effective Is Email Marketing? EMAIL ADVERTISING IS CHEAP AND PRODUCES A SIGNIFICANTLY HIGHER ROI THAN TRADITIONAL FORMS OF DIRECT MARKETING. SALES GENERATED IN 2009 ADVERTISING SPENDING IN 2009 ROI IN 2009 $43.52 B- $183.1 B $11.74 B S.7 B $2149.6 B DIRECT MARKETING EMAIL MARKETING $32.6 B PROJECTED SPENDING ON EMAIL MARKETING THERE IS A PROJECTED 11% INCREASE FROM 2010 TO 2014 $2 B $1.5 B EMAIL MARKETING COSTS ARE EXTREMELY LOW COMPARED TO THE ALTERNATIVES. ONE SURVEY IN 2008 FOUND THAT $1 B RETAILERS SPENT ON AVERAGE US$6.85 PER ORDER, NEARLY THE LOWEST OF ANY FORM OF ONLINE MARKETING. $0.5 B 2010 2014 Targeting and Execution Directly Affects Campaign Performance OPEN, CLICK-THROUGH AND CONVERSION RATES OF EACH TYPE OF EMAIL MARKETING CAMPAIGN UNTARGETED EMAILS USER-TRIGGERED CAMPAIGNS | LIFECYCLE MESSAGING CAMPAIGNS CLICKSTREAM-BASED CAMPAIGNS OPEN RATE CLICK-THROUGH RATE CONVERSION RATE 5% 10% 15% 20% 25% 30% 35% Text Drives More Email IN A JUPITER RESEARCH SURVEY, CONSUMER RECIPIENTS REVEALED WHAT PROMPTED THEM THE MOST TO OPEN AND Click-Throughs Than Images RESPOND TO EMAILS FROM EMAIL MARKETERS. PRODUCTS OR SERVICES FEATURED WRITTEN COPY SUBJECT LINE COMPELLING OFFERS A SINGLE LARGE IMAGE MULTIPLE SMALLER IMAGES SEARCH BOX WITHIN THE EMAIL RECIPIENTS GET TEXT-ONLY EMAIL 10% 20% 30% 40% 50% 60% How Small Businesses Use Email Marketing HOW SMALL BUSINESSES UTILIZE EMAIL MARKETING PERCENTAGE OF SMALL BUSINESSES WHO: 55% NEWSLETTERS 46% USE EMAIL MARKETING 18% ANNOUNCEMENTS 36% PLAN TO BE USING EMAIL MARKETING IN THE NEXT YEAR 18% SALES AND PROMOTIONAL OFFERS 18% DON'T USE EMAIL MARKETING AND HAVE NO PLANS TO BEGIN 5% EVENT INVITATIONS 3% CUSTOMER SURVEYS/POLLS 1% OTHER HOW SMALL BUSINESSES MEASURE THE SUCCESS OF EMAIL MARKETING CAMPAIGNS CLICK THROUGH RATE RESPONSE RATE TO CAMPAIGN LEAD RESULTS FROM CAMPAIGN FAVORABLE FEEDBACK PERCENTAGE OF EMAILS OPENED NUMBER OF PEOPLE THAT OPT IN OR OPT QUT NUMBER OF PEOPLE THAT FORWARD EMAILS TO FRIENDS 10 20 30 40 50 60 70 80 SOURCES: GRAPHICMAIL.COM, FORRESTER.COM, BLOOMTOOLS.COM, CAMPAIGNER.COM Flowtown. WHY EMAIL MARKETING IS STILL IN VOGUE How Effective Is Email Marketing? EMAIL ADVERTISING IS CHEAP AND PRODUCES A SIGNIFICANTLY HIGHER ROI THAN TRADITIONAL FORMS OF DIRECT MARKETING. SALES GENERATED IN 2009 ADVERTISING SPENDING IN 2009 ROI IN 2009 $43.52 B- $183.1 B $11.74 B S.7 B $2149.6 B DIRECT MARKETING EMAIL MARKETING $32.6 B PROJECTED SPENDING ON EMAIL MARKETING THERE IS A PROJECTED 11% INCREASE FROM 2010 TO 2014 $2 B $1.5 B EMAIL MARKETING COSTS ARE EXTREMELY LOW COMPARED TO THE ALTERNATIVES. ONE SURVEY IN 2008 FOUND THAT $1 B RETAILERS SPENT ON AVERAGE US$6.85 PER ORDER, NEARLY THE LOWEST OF ANY FORM OF ONLINE MARKETING. $0.5 B 2010 2014 Targeting and Execution Directly Affects Campaign Performance OPEN, CLICK-THROUGH AND CONVERSION RATES OF EACH TYPE OF EMAIL MARKETING CAMPAIGN UNTARGETED EMAILS USER-TRIGGERED CAMPAIGNS | LIFECYCLE MESSAGING CAMPAIGNS CLICKSTREAM-BASED CAMPAIGNS OPEN RATE CLICK-THROUGH RATE CONVERSION RATE 5% 10% 15% 20% 25% 30% 35% Text Drives More Email IN A JUPITER RESEARCH SURVEY, CONSUMER RECIPIENTS REVEALED WHAT PROMPTED THEM THE MOST TO OPEN AND Click-Throughs Than Images RESPOND TO EMAILS FROM EMAIL MARKETERS. PRODUCTS OR SERVICES FEATURED WRITTEN COPY SUBJECT LINE COMPELLING OFFERS A SINGLE LARGE IMAGE MULTIPLE SMALLER IMAGES SEARCH BOX WITHIN THE EMAIL RECIPIENTS GET TEXT-ONLY EMAIL 10% 20% 30% 40% 50% 60% How Small Businesses Use Email Marketing HOW SMALL BUSINESSES UTILIZE EMAIL MARKETING PERCENTAGE OF SMALL BUSINESSES WHO: 55% NEWSLETTERS 46% USE EMAIL MARKETING 18% ANNOUNCEMENTS 36% PLAN TO BE USING EMAIL MARKETING IN THE NEXT YEAR 18% SALES AND PROMOTIONAL OFFERS 18% DON'T USE EMAIL MARKETING AND HAVE NO PLANS TO BEGIN 5% EVENT INVITATIONS 3% CUSTOMER SURVEYS/POLLS 1% OTHER HOW SMALL BUSINESSES MEASURE THE SUCCESS OF EMAIL MARKETING CAMPAIGNS CLICK THROUGH RATE RESPONSE RATE TO CAMPAIGN LEAD RESULTS FROM CAMPAIGN FAVORABLE FEEDBACK PERCENTAGE OF EMAILS OPENED NUMBER OF PEOPLE THAT OPT IN OR OPT QUT NUMBER OF PEOPLE THAT FORWARD EMAILS TO FRIENDS 10 20 30 40 50 60 70 80 SOURCES: GRAPHICMAIL.COM, FORRESTER.COM, BLOOMTOOLS.COM, CAMPAIGNER.COM Flowtown. WHY EMAIL MARKETING IS STILL IN VOGUE How Effective Is Email Marketing? EMAIL ADVERTISING IS CHEAP AND PRODUCES A SIGNIFICANTLY HIGHER ROI THAN TRADITIONAL FORMS OF DIRECT MARKETING. SALES GENERATED IN 2009 ADVERTISING SPENDING IN 2009 ROI IN 2009 $43.52 B- $183.1 B $11.74 B S.7 B $2149.6 B DIRECT MARKETING EMAIL MARKETING $32.6 B PROJECTED SPENDING ON EMAIL MARKETING THERE IS A PROJECTED 11% INCREASE FROM 2010 TO 2014 $2 B $1.5 B EMAIL MARKETING COSTS ARE EXTREMELY LOW COMPARED TO THE ALTERNATIVES. ONE SURVEY IN 2008 FOUND THAT $1 B RETAILERS SPENT ON AVERAGE US$6.85 PER ORDER, NEARLY THE LOWEST OF ANY FORM OF ONLINE MARKETING. $0.5 B 2010 2014 Targeting and Execution Directly Affects Campaign Performance OPEN, CLICK-THROUGH AND CONVERSION RATES OF EACH TYPE OF EMAIL MARKETING CAMPAIGN UNTARGETED EMAILS USER-TRIGGERED CAMPAIGNS | LIFECYCLE MESSAGING CAMPAIGNS CLICKSTREAM-BASED CAMPAIGNS OPEN RATE CLICK-THROUGH RATE CONVERSION RATE 5% 10% 15% 20% 25% 30% 35% Text Drives More Email IN A JUPITER RESEARCH SURVEY, CONSUMER RECIPIENTS REVEALED WHAT PROMPTED THEM THE MOST TO OPEN AND Click-Throughs Than Images RESPOND TO EMAILS FROM EMAIL MARKETERS. PRODUCTS OR SERVICES FEATURED WRITTEN COPY SUBJECT LINE COMPELLING OFFERS A SINGLE LARGE IMAGE MULTIPLE SMALLER IMAGES SEARCH BOX WITHIN THE EMAIL RECIPIENTS GET TEXT-ONLY EMAIL 10% 20% 30% 40% 50% 60% How Small Businesses Use Email Marketing HOW SMALL BUSINESSES UTILIZE EMAIL MARKETING PERCENTAGE OF SMALL BUSINESSES WHO: 55% NEWSLETTERS 46% USE EMAIL MARKETING 18% ANNOUNCEMENTS 36% PLAN TO BE USING EMAIL MARKETING IN THE NEXT YEAR 18% SALES AND PROMOTIONAL OFFERS 18% DON'T USE EMAIL MARKETING AND HAVE NO PLANS TO BEGIN 5% EVENT INVITATIONS 3% CUSTOMER SURVEYS/POLLS 1% OTHER HOW SMALL BUSINESSES MEASURE THE SUCCESS OF EMAIL MARKETING CAMPAIGNS CLICK THROUGH RATE RESPONSE RATE TO CAMPAIGN LEAD RESULTS FROM CAMPAIGN FAVORABLE FEEDBACK PERCENTAGE OF EMAILS OPENED NUMBER OF PEOPLE THAT OPT IN OR OPT QUT NUMBER OF PEOPLE THAT FORWARD EMAILS TO FRIENDS 10 20 30 40 50 60 70 80 SOURCES: GRAPHICMAIL.COM, FORRESTER.COM, BLOOMTOOLS.COM, CAMPAIGNER.COM Flowtown. WHY EMAIL MARKETING IS STILL IN VOGUE How Effective Is Email Marketing? EMAIL ADVERTISING IS CHEAP AND PRODUCES A SIGNIFICANTLY HIGHER ROI THAN TRADITIONAL FORMS OF DIRECT MARKETING. SALES GENERATED IN 2009 ADVERTISING SPENDING IN 2009 ROI IN 2009 $43.52 B- $183.1 B $11.74 B S.7 B $2149.6 B DIRECT MARKETING EMAIL MARKETING $32.6 B PROJECTED SPENDING ON EMAIL MARKETING THERE IS A PROJECTED 11% INCREASE FROM 2010 TO 2014 $2 B $1.5 B EMAIL MARKETING COSTS ARE EXTREMELY LOW COMPARED TO THE ALTERNATIVES. ONE SURVEY IN 2008 FOUND THAT $1 B RETAILERS SPENT ON AVERAGE US$6.85 PER ORDER, NEARLY THE LOWEST OF ANY FORM OF ONLINE MARKETING. $0.5 B 2010 2014 Targeting and Execution Directly Affects Campaign Performance OPEN, CLICK-THROUGH AND CONVERSION RATES OF EACH TYPE OF EMAIL MARKETING CAMPAIGN UNTARGETED EMAILS USER-TRIGGERED CAMPAIGNS | LIFECYCLE MESSAGING CAMPAIGNS CLICKSTREAM-BASED CAMPAIGNS OPEN RATE CLICK-THROUGH RATE CONVERSION RATE 5% 10% 15% 20% 25% 30% 35% Text Drives More Email IN A JUPITER RESEARCH SURVEY, CONSUMER RECIPIENTS REVEALED WHAT PROMPTED THEM THE MOST TO OPEN AND Click-Throughs Than Images RESPOND TO EMAILS FROM EMAIL MARKETERS. PRODUCTS OR SERVICES FEATURED WRITTEN COPY SUBJECT LINE COMPELLING OFFERS A SINGLE LARGE IMAGE MULTIPLE SMALLER IMAGES SEARCH BOX WITHIN THE EMAIL RECIPIENTS GET TEXT-ONLY EMAIL 10% 20% 30% 40% 50% 60% How Small Businesses Use Email Marketing HOW SMALL BUSINESSES UTILIZE EMAIL MARKETING PERCENTAGE OF SMALL BUSINESSES WHO: 55% NEWSLETTERS 46% USE EMAIL MARKETING 18% ANNOUNCEMENTS 36% PLAN TO BE USING EMAIL MARKETING IN THE NEXT YEAR 18% SALES AND PROMOTIONAL OFFERS 18% DON'T USE EMAIL MARKETING AND HAVE NO PLANS TO BEGIN 5% EVENT INVITATIONS 3% CUSTOMER SURVEYS/POLLS 1% OTHER HOW SMALL BUSINESSES MEASURE THE SUCCESS OF EMAIL MARKETING CAMPAIGNS CLICK THROUGH RATE RESPONSE RATE TO CAMPAIGN LEAD RESULTS FROM CAMPAIGN FAVORABLE FEEDBACK PERCENTAGE OF EMAILS OPENED NUMBER OF PEOPLE THAT OPT IN OR OPT QUT NUMBER OF PEOPLE THAT FORWARD EMAILS TO FRIENDS 10 20 30 40 50 60 70 80 SOURCES: GRAPHICMAIL.COM, FORRESTER.COM, BLOOMTOOLS.COM, CAMPAIGNER.COM Flowtown. WHY EMAIL MARKETING IS STILL IN VOGUE How Effective Is Email Marketing? EMAIL ADVERTISING IS CHEAP AND PRODUCES A SIGNIFICANTLY HIGHER ROI THAN TRADITIONAL FORMS OF DIRECT MARKETING. SALES GENERATED IN 2009 ADVERTISING SPENDING IN 2009 ROI IN 2009 $43.52 B- $183.1 B $11.74 B S.7 B $2149.6 B DIRECT MARKETING EMAIL MARKETING $32.6 B PROJECTED SPENDING ON EMAIL MARKETING THERE IS A PROJECTED 11% INCREASE FROM 2010 TO 2014 $2 B $1.5 B EMAIL MARKETING COSTS ARE EXTREMELY LOW COMPARED TO THE ALTERNATIVES. ONE SURVEY IN 2008 FOUND THAT $1 B RETAILERS SPENT ON AVERAGE US$6.85 PER ORDER, NEARLY THE LOWEST OF ANY FORM OF ONLINE MARKETING. $0.5 B 2010 2014 Targeting and Execution Directly Affects Campaign Performance OPEN, CLICK-THROUGH AND CONVERSION RATES OF EACH TYPE OF EMAIL MARKETING CAMPAIGN UNTARGETED EMAILS USER-TRIGGERED CAMPAIGNS | LIFECYCLE MESSAGING CAMPAIGNS CLICKSTREAM-BASED CAMPAIGNS OPEN RATE CLICK-THROUGH RATE CONVERSION RATE 5% 10% 15% 20% 25% 30% 35% Text Drives More Email IN A JUPITER RESEARCH SURVEY, CONSUMER RECIPIENTS REVEALED WHAT PROMPTED THEM THE MOST TO OPEN AND Click-Throughs Than Images RESPOND TO EMAILS FROM EMAIL MARKETERS. PRODUCTS OR SERVICES FEATURED WRITTEN COPY SUBJECT LINE COMPELLING OFFERS A SINGLE LARGE IMAGE MULTIPLE SMALLER IMAGES SEARCH BOX WITHIN THE EMAIL RECIPIENTS GET TEXT-ONLY EMAIL 10% 20% 30% 40% 50% 60% How Small Businesses Use Email Marketing HOW SMALL BUSINESSES UTILIZE EMAIL MARKETING PERCENTAGE OF SMALL BUSINESSES WHO: 55% NEWSLETTERS 46% USE EMAIL MARKETING 18% ANNOUNCEMENTS 36% PLAN TO BE USING EMAIL MARKETING IN THE NEXT YEAR 18% SALES AND PROMOTIONAL OFFERS 18% DON'T USE EMAIL MARKETING AND HAVE NO PLANS TO BEGIN 5% EVENT INVITATIONS 3% CUSTOMER SURVEYS/POLLS 1% OTHER HOW SMALL BUSINESSES MEASURE THE SUCCESS OF EMAIL MARKETING CAMPAIGNS CLICK THROUGH RATE RESPONSE RATE TO CAMPAIGN LEAD RESULTS FROM CAMPAIGN FAVORABLE FEEDBACK PERCENTAGE OF EMAILS OPENED NUMBER OF PEOPLE THAT OPT IN OR OPT QUT NUMBER OF PEOPLE THAT FORWARD EMAILS TO FRIENDS 10 20 30 40 50 60 70 80 SOURCES: GRAPHICMAIL.COM, FORRESTER.COM, BLOOMTOOLS.COM, CAMPAIGNER.COM Flowtown.