Why Email Marketing

WHY EMAIL MARKETING n IS IMPORTANTZ Email Marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create "brand awareness". Other major benefits of email marketing include new customer acquisition and customer retention. AIMS OF EMAIL MARKETING K«« 1 >> Increase Sales 10 00 10 00 2 Builds Brand Awareness << 3. >> Lead Generation Strengthen Customer << Relationships >> Remind Customers Who You Are Email Marketing is currently the No.1 channel for B2B marketers. Because it's affordable, quick & simple, direct and most importantly, it's measurable! » AVERAGE % RATES « According to the DMA [Direct Market Association] in 2011 the average ROI for every $1 spent was. $40.56! Deliverable Оpen 84% 24% 13% Click Through Soft Bounce Hard Bounce 5% Unsubscribe 4% 2% The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI. » TIPS: THE DO'S & DON'TS «« 1 Keep the subject line under 350 Characters Include CALL to Action Try and stick to 3Fonts and 4Colors NO Larger than 600 pixel width TUESDAY Send Out 10 Tuesday 10AM-1PM Put your LOGO in the Upper Left corner Words to Include Words Not to Include + Connect + Payments + Conference + Apply + Opportunity - Confirm - Join - Assistance - Speaker - Press - Social + Demo Designed by: www.ThunderMailer.com www.ThunderMailer.com 21 www.ThunderMailer.com